Bay Area SID

Bay Area Chapter

Welcome to the Bay Area Chapter of SID

The Society for Information Display

October Seminar

Tuesday October 17, 2017. 6:00 PM to 7:00 PM PDT

First Talk: Visualizing Reality in Next Generation Display Systems.

Speaker: David Wyatt, Founder, PixelDisplay, Inc.

Second Talk: Designing a Display Centric Product.

Speaker: Chris Lenart, Founder, lenartstudios llc

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Webinar Information: Bay Area SID is in the process of improving the webinar quality. This meeting will be webcasted using WebEx Meeting Center.

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First Talk Abstract: David will be providing a quick update on portable and IOT displays discussing the market dynamics, opportunities and progress towards solving current issues. Then David will provide a recap on PixelDisplay’s presentation at DisplayWeek 2017, and the launch of Vivid Color in the SID I-Zone. He will give updates on some interesting developments in LED, MicroLED, QD, LCD and OLED technologies.

First Speaker Bio: David Wyatt, grew up in small town rural Australia, studying semiconductor data books from giants like Nat Semi, TI, and Intel, both designing circuits and writing software as a teenager. Years later, after studying both Software and Hardware engineering, David combined his passions with an entrepreneurial adventure to Taiwan, learning mandarin on the fly, and setting up his first company, before finally coming to the Bay Area through an acquisition. David has worked for pioneering Graphics companies including Weitek, Chips & Technologies, Intel for 8yrs on Chipsets and CPU’s, and Distinguished Engineer at NVIDIA for more than 9yrs – before co-founding PixelDisplay Inc.

David’s pioneering innovations in displays cover a wide range of disruptive technologies including variable refresh, content adaptive backlight control, intelligent displays controllers and touch integration, high-speed wired/wireless links, VR, AR and Vivid Color™ the world’s first single-chip tunable color-gamut HDR LED. David has around 200 patents filed across a wide variety of sectors, and these innovations have becoming an integral part of industry standards, and shipping products including those from Apple, AuO, Intel, Microsoft, NVIDIA, Lenovo, Sharp, Sony and many more.

Second Talk Abstract: You have designed and built a display, now what? The speaker will narrate the story of a display centric product design and explain the constraints that drove many human centered decisions. He will also go through case studies from lenartstudios, cite examples of concept designs, and explain how a design studio takes a display technology and makes it human centered.

Second Speaker Bio: Chris Lenart is the founder of lenartstudios, a San Francisco-based consultancy focused on brand-building product design. lenartstudios unique philosophy balances strategic product development with a real-world approach to user and client needs. The firm's award-winning team creates products that are not only highly acclaimed within the design community, but also achieve market success for clients including Dell, Microsoft, E ink, Knowles, Kyocera, Nike, Palm, Fujitsu and Memorex.

Prior to founding lenartstudios, Chris was the founder of newdealdesign, and an Associate Partner at Pentagram. He has extensive experience designing consumer electronics, mobile and personal computing products, household goods, sports equipment and medical technology products.

Chris Lenart’s work has received numerous awards – most recently, 2016 IDSA, ID Magazine 2009 Annual Design Review, IF Award, the Chicago Athenaeum GOOD Design and Japanese G-Mark, Gold and Silver awards from Business Week/IDSA, Business Week 'Product of the Year', and ID Magazine, -His work has been featured in many design publications and has been exhibited at the Chicago Athenaeum, Henry Ford museum and San Francisco MOMA.

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The presentation starts sharp at 6:00 PM. The doors are sometimes locked and unattended after 6:00 PM, so please try to arrive between 5:30 and 6:00 PM. Park in the available parking areas. Everyone is welcome, SID member of not. 

Meeting Location:


3165 Kifer Road

Building B Cafeteria

Santa Clara, CA 95051

After-Meeting Pizza Location:

Great American Round Table

1220 Oakmead Pkwy

Sunnyvale, CA 94085

Click on a link below to access the seminar archives for that year:

2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000

Media Coverage

April 30, 2014 Bay Area SID Hosts Google Glass at their April 2014 Meeting by Arthur Berman

BA-SID Leadership Team

Russ Gruhlke Russ Grulkhe  -  BA-SID Acting Chairperson

Russ began his optics career by completing the Ph.D in optics at the University of Rochester.  My doctoral studies in plasmonic physics gave me optical microstructure fabrication experience. His first jobs in industry concentrated on the design and fabrication of optical microstructured surfaces for applications in aerospace stealth technology and diffractive optics for CO2 industrial lasers.  A turning point in his career occurred when he learned non-sequential optical ray-tracing during a consulting job.  This skill opened the doors for successive positions in optical systems simulation and design.  These positions have culminated with developing the design infrastructure for and then leading a team in front light development.  Currently, he leading a team in the development of optical gesture technology at Qualcomm.

Russ LinkedIn profile:
  Bryan Chan  -  BA-SID Vice Chair

Bryan LinkedIn profile: 
Sri Peruvemba  -  BA-SID Regional VP

Sri Peruvemba has 25 years of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into the mobile, industrial, medical, signage and TV markets. He earned a BSEE, a MBA and a Post Graduate Diploma in Management. Previously, Peruvemba held senior level positions at E Ink, Sharp Corp, TFS Inc, Planar Systems and Suntronic Technology. Currently he is CEO of Marketer International a marketing services firm that serves customers in the high tech industry and is also the Head of Marketing for SID.

Sri LinkedIn profile:
  John Miller  - 

John LinkedIn profile:

No jobs at this time.

Bay Area Society for Information Display (BASID)


Sponsored by Honeywell

March 24, 2016

Country Inn, 1300 Chesapeake Terrace, Sunnyvale, CA 94089

Program Agenda

 7:30 - 8:30 am Breakfast  
 8:30 - 8:35 am Russ Gruhlke, BASID Chair, Qualcomm - Opening Remarks  
 8:35 - 8:40 am Sudip Mukhopadhyay, Conference Chair & Honeywell Fellow - Welcome  
 8:40 - 8:45 am Sri Peruvemba, Director, BASID, CEO Marketer International - Introduction to Keynote  
 8:45 - 9:30 am Frederic J. Kahn, President, Kahn International, USA - Morning Keynote: The Past, Present and Future of LCDs - The Black Swan Matures and Prospers  download
 9:30 - 9:55 am Professor John Wager, Chair, School of EECS, Oregon State University, USA - Flat-Panel Display Backplanes: Past, Present, and a Possible Future Option download 
 9:55 - 10:10 am Coffee Break  
10:10 - 10:35 am Professor PK, Chair, Electronic Materials Engineering, Brunel University UK - OLED and QLED download
10:35 - 11:00 am Kalluri Sarma, Senior Fellow, Honeywell, USA - Avionic Display Systems download
11:00 - 11:25 am Wei Xiong, Vice President, Samsung Display, USA - Challenges and Opportunities in Display Data Management  
11:25 - 11:50 am Ajit Ninan, Vice President, Dolby, USA - Advances in Next Generation Video download
11:50 - 12:15 pm Dr. Munehiko Sato, Scientist, MIT Media Lab & University of Tokyo, Japan - Beyond the Touchscreen: Embedded Interactivity for a Naturally Intelligent Environment  download
12:15 - 1:00 pm Lunch  
 1:00 - 1:45 pm  Paul Semenza, Director of Commercialization, NextFlex, USA - Afternoon Keynote: Display Technology and Market Overiew download
 1:45 - 2:10 pm  Francois Jeanneau, CEO Novasentis, USA - Haptics: It is All about Resonant Frequency download 
 2:10 - 2:35 pm  John Ho, Product Marketing Manager, QD Vision, USA - The Path to Rec 2020 Displays: Quantum Dots Versus "Frickin' Lasers"  download
 2:35 - 3:00 pm  Mike Banach, Technical Director, FlexEnable, UK - Flex Display Manufacturing download
 3:00 - 3:25 pm  Ravi Prasad, Chief Technology Officer, Vitriflex, USA - Flexible Transparent Barrier Films download
 3:25 - 3:45 pm Coffee Break  
 3:45 - 4:10 pm Luka Birsa, CTO Visionect, Slovenia - Delivering on the Promise of e-Paper  download
 4:10 - 4:35 pm Guillaume Chansin, Senior Technology Analyst, IDTechEx, UK - Sensors Integrated in Displays download
 4:35 - 5:00 pm Mina Hanna, Ph.D. Student, Stanford University, USA - Microdisplays and Interfacing with the Brain download
 5:00 - 5:45 pm Professor Fred Block, UC Davis, USA  - Evening Keynote: Mapping the U.S. Innovation System Today download
 5:50 - 8:00 pm Beer and Wine Reception (Sponsor: Bay Area SID and Honeywell)  

Thanks to the following individuals who made this event possible

Anna Camarena, Lance Chapman, Scott Hanson, Sudip Mukhopadhyay and Mark Cyffka (now with Chemetall)
Bryan Chan, Neetu Chopra, Calvin D'Souza, Russ Gruhlke, Jagadish Kumaran, John Miller, Sri Peruvemba, Vignesh Sanmugam and Xuena Zhang
Mary Wheeler 

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