Bay Area Chapter
Welcome to the Bay Area Chapter of SID
The Society for Information Display
February Seminar
Out-Of-Home Augmented Services With Technologies
Thomas Morel, R&D Director - Custom Solutions, JCDecaux

Tuesday March 10, 2020. 6:00 PM to 7:00 PM PDT


GoToWebinar ID: 754-286-251

Link to join the webinar

Presentation Abstract

Inventor of the Street Furniture concept in 1964, JCDecaux progressively became #1 worldwide in outdoor advertising, and continues to innovate for brands and for people, developing 3 areas of business: street furniture, transport advertising and billboard advertising. In this seminar we explore how JCDecaux uses its internal capabilities of engineering to integrate innovative technologies to help develop the business and the services.

Thomas Morel


Mr Morel is in charge of prospective and emerging technologies in order to further develop the business. His primary focus is on digital signage, interactivity, new mobility, smart city, AR/VR and retail.

Thomas Morel joined JCDecaux in October 1999 as part of the French Operations team. He was in charge of installations for rotating billboards in Paris. From 2001 to 2006 he successively managed three local agencies, including Paris, as technical director, in charge of postering, maintenance and installation, managing more than 250 people.

From 2006, Thomas joined a new activity: JCDecaux Innovate. He developed innovative tailor-made solutions for our customers, the brands but also cities, and airports.

Since 2017, he has been in charge of R1D custom solutions, and more specifically of prospective and emerging technologies, to help develop the business. Thomas, 46, is an engineer from the French Ecole ESTP, in Paris.

BA-SID Seminar Details
Date: Tuesday March 10, 2020
Time: 6:00 pm
Location: Qualcomm
3165 Kifer Road
Santa Clara, CA 95015

Professional Person Spotlight


Read About Sudip


GoToWebinar ID: 754-286-251

Link to join the webinar

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Media Coverage

April 30, 2014 Bay Area SID Hosts Google Glass at their April 2014 Meeting by Arthur Berman

BA-SID Leadership Team

Russ Gruhlke Russ Grulkhe  -  BA-SID Acting Chairperson

Russ began his optics career by completing the Ph.D in optics at the University of Rochester.  My doctoral studies in plasmonic physics gave me optical microstructure fabrication experience. His first jobs in industry concentrated on the design and fabrication of optical microstructured surfaces for applications in aerospace stealth technology and diffractive optics for CO2 industrial lasers.  A turning point in his career occurred when he learned non-sequential optical ray-tracing during a consulting job.  This skill opened the doors for successive positions in optical systems simulation and design.  These positions have culminated with developing the design infrastructure for and then leading a team in front light development.  Currently, he leading a team in the development of optical gesture technology at Qualcomm.

Russ LinkedIn profile:
Bryan Chan  -  BA-SID Vice Chair

Bryan Chan leads the Product Management and Marketing team at E Ink developing products that have shipped over 100 million units globally.  With extensive experience in strategic marketing and business development, Bryan has successfully brought
emerging technology to multiple markets with rapid growth in volume and revenue. Bryan holds a B.S. in Electrical Engineering from Stanford University and has over 30 issued patents.
Bryan LinkedIn profile: 
Sri Peruvemba  -  BA-SID Regional VP

Sri Peruvemba has 25 years of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into the mobile, industrial, medical, signage and TV markets. He earned a BSEE, a MBA and a Post Graduate Diploma in Management. Previously, Peruvemba held senior level positions at E Ink, Sharp Corp, TFS Inc, Planar Systems and Suntronic Technology. Currently he is CEO of Marketer International a marketing services firm that serves customers in the high tech industry and is also the Head of Marketing for SID.

Sri LinkedIn profile:
  John Miller  - 

John LinkedIn profile:

No jobs at this time.

BASID Professional Person Spotlight

Sudip MUKHOPADHYAY currently works for Business Finland, the innovation instrument/arm of the Government of Finland, helping the country with incubation, innovation and investment strategy and nurturing hundreds of government funded startups in Finland. Areas of focus are Displays, AR/VR, full autonomy, future mobility, new space and circular economy. Prior to joining Finland, Sudip worked at Honeywell for 16 years as a corporate fellow and Director of innovation for Honeywell, brought over $7B new products revenue through his own research. Until most recently Sudip cofounded the Honeywell drone startup and wrote the Urban Air Mobility strategy for Honeywell corporate.

Sudip worked extensively in display materials and systems since 2003 and brought sizeable revenue starting with flat panel displays, rugged LCDs for cockpits, OLED, Oxide TFTs for mobile devices while working closely with some of the best companies and most recently on QD TV space.

Sudip advises NASA Principal Investigators, Skydeck, Radius, Farm2citi and volunteers time at Bay Area Society for Information Display (BASID) committee, overseeing university relationships and bi-yearly half-day seminars. Brought over 20K corporate money for BASID in last 6 years.

Sudip is trained as an engineer in India, Israel and here at Berkeley. Sudip lives in Berkeley with his wife, a biophysicist and their 6-year old daughter.

View Sudip's Profile 


Click on a link below to access the seminar archives for that year:

2019 2018 2017 2016 2015 2014 2013 2012 2011 2010
2009 2008 2007 2006 2005 2004 2003 2002 2001 2000

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