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Seminar Archive - 2011

December 14, 2011 6-7 p.m.
Speaker: Scott Daly, Senior Staff Member, Dolby Laboratories
Title: Motion: Displays & Perception 

Abstract: This talk will begin by covering the basics of the predominant display technology for television: Liquid Crystal Displays (LCDs), and referred to as LCTV for this application. After setting the foundation for several dimensions of image quality such as spatial, color, temporal, and dynamic range, as well as the corresponding human visual system capabilities along those dimensions, the talk will focus in on the main problem that has hindered the LCTV: motion. Since their introduction, LCDs were known for having a slower and asymmetrical temporal response compared to CRTs, which led to motion blur and flicker, respectively. For many years this hindered the use of LCD technology for television. Improving the temporal response time and the use of digital overdrive techniques led to a substantial reduction in motion blur. Still, some residual blur was visible in panned textures and scrolling text. Further analysis considering human visual system smooth-pursuit eye tracking combined with the hold-type temporal aperture used with LCTV has identified the remaining sources of blur. New techniques such as backlight flashing, black data insertion, and frame rate conversion reduce the motion blur to nearly that of CRT levels. However, the CRT is not necessarily the ultimate benchmark, as it suffers from its own artifacts, especially in the spatial dimension and with slow velocities. This talk will describe the key spatio-temporal properties of the visual system relevant to motion blur, and the various approaches used in LCTV technology toward improving overall moving picture sharpness. 

Speaker Background: Scott Daly received a B.S. EE degree in 1980 from North Carolina State University, and then worked for a number of years with early high-resolution laser scanning systems at Photo Electronic Corporation in Florida. Shifting from hardware to wetware, he obtained an M.S. in Bioengineering from the University of Utah in 1984, with a thesis in neurophysiology on temporal information processing of cone photoreceptors. He then worked from until 1996 in the Imaging Science Division at Eastman Kodak in the fields of image compression (receiving a technical Emmy award), image fidelity models, and image watermarking. At Sharp Laboratories of America in Camas, Washington, he led a group on display algorithms. Eventually becoming a research fellow, he had opportunities to apply visual models towards digital video and displays, including starts in human interaction with wall-sized displays, audio perception and stereoscopic displays. These topics led him to recently join Dolby Laboratories in 2010 to focus on overall fundamental perceptual issues, and toward applications whose aim is to preserve artistic intent throughout the entire video path to reach the viewer. He received the Otto Schade award (for applied vision science) from SID in 2011 and is currently a member of IEEE, SPIE, and SID. 

Click here to access Scott Daly's slides.

November 9, 2011 6-7 p.m.
Speaker: Joe Miseli, Principal Engineer and Display Technologist, Oracle
Title: The ICDM International Display Measurement Standard - SID's First Standard 

Abstract: The ICDM (International Committee for Display Metrology) is the first standards development group within SID. This is the same metrology group who wrote the FPDM (Flat Panel Display Measurement standard) for VESA. Now that the group is part of SID, the ICDM is working on the final stages of the most comprehensive display measurement standard yet produced, the IDMS (International Display Measurement Standard). The standard defines metrology for a number of new areas, including 3D/stereo, motion artifacts measurements and assessment, temporal measurements never standardized before, dynamic contrast, front projector and projection-screen metrics, many grayscale and color-scale metrics, touch screens, expanded metrology for ambient contrast and other reflection measurements…and much more! The IDMS catalogs standardized methods to characterize displays of almost every type, with a range of measurements from common parameters often used to market displays, to state-of-the-art methods which capture important operating characteristics that have never had standardized quantification methods. In addition to the standardized measurements, the IDMS includes information on analysis methods applied to measurements, tutorials, overviews, metrology discussions, tables, references and a glossary, hundreds of metrology and reference items all within one cover. Joe’s presentation will consists of an overview of the ICDM and the IDMS standard, along with brief descriptions of some of the specialized areas included in the standard. If you have any interest in measuring and evaluating the quality of displays, don’t miss this meeting! 

Speaker Background: Joe Miseli was with Sun Microsystems since 1986, which became part of Oracle in 2010. He is currently a Principal Engineer and Display Technologist at Oracle. He was responsible for engineering the first LCD products for Sun and was involved in a number of notable display developments for Sun monitors. Joe, a Senior SID member, is currently the Chairman of the SID Definitions and Standards Committee and Chairman of the ICDM. He was a founding member of the FPDM group within VESA and was Chairman of the FPDM when it departed from VESA in 2007. Joe has authored a number of papers, publications, and presentations at SID, IMID, IDW and various other display industry venues, and has approximately 12 display-related patents. 

Click here to access Joe Miseli's slides.

October 19, 2011 6-7 p.m.
Speaker: Ted Sun, Ph.D., Founder, Sun Innovations
Title: Novel Emissive Projection Display on Fully Transparent and Black Screens

Abstract: A novel emissive projection display (EPD) system was recently developed by Sun Innovations. It is comprised of a fully transparent fluorescent screen and a dark light image projector. The screen can be applied to any glass window or windshield, without affecting visible light transmission. The dark light projector can be based on either a DLP (digital light processor) or a laser-scanner display engine. This display combines the best of both worlds from conventional projection and emissive display technologies. Like a projection display, the screen has no pixel structure and can be manufactured roll-to-roll; the display is scalable. Like plasma or CRT, the display is emissive with superior image quality and large viewing angles. It enables a fully transparent display on windows or windshields. The transparent emissive coating can also be applied to a pitch-black substrate for an innovative front-projection display on a black screen, with superior image contrast at low projection power. This fundamentally new display platform can enable multiple major commercial applications.

Speaker Background: Dr. Ted Sun graduated with a Bachelors Degree in Chemical Physics from the University of Science and Technology of China (USTC) in 1993, with thesis work on synthesis and characterization of iron oxide nano-particles. He did pioneering work with Prof. Peter Schultz at Lawrence Berkeley National Lab on combinatorial synthesis and screening of various functional materials. Ted received his Ph.D. in Chemistry from the University of California at Berkeley in 1998. He worked at GE Global Research as a project leader and senior staff scientist, and as the technology leader at two other high-tech businesses in Silicon Valley before founding Superimaging in 2004 and Sun Innovations in 2006. His research covers various areas of advanced materials and their applications, including lighting, displays, bio-medical imaging, solar cells, industrial coatings, anti-counterfeiting, etc. He is author of 15 peer-reviewed articles (three in Science) and over 50 patents in the United States alone (>30 have been issued). He is the Principle Investigator and recipient of numerous research grants and awards in the US and China. The transparent display technology that he invented just won the 2011 R&D 100 Award. 

Click here to access Ted Sun's slides.

September 21, 2011 6-7 p.m.
Speaker: Michael Spaid, Ph.D., Vice-President of Product Development, Cambrios Technologies Corp.
Title: ClearOhm™ - A Transparent Conductive Material Alternative to ITO

Abstract: Cambrios Technologies Corporation has developed a high-performance, wet-processable, transparent conductive material alternative to traditional sputtered metal oxides such as indium tin oxide (ITO). ClearOhm™ ink consists of a dispersion of metallic nanowires which when coated and dried on a substrate produce a transparent conductive layer whose optical and electrical properties are superior to those of conventional low-temperature ITO. A wide range of sheet resistance from 10-300 ohms/square is accessible by simple adjustment of the coating solution used, enabling a variety of potential applications such as touch screens, displays, OLED lighting, and thin film photovoltaic devices. ClearOhm coated film is flexible and can be patterned via conventional techniques as well as offering attractive simplified patterning options, including techniques to render patterns invisible. Smart phones incorporating ClearOhm material in their projective-capacitive touch screens became commercially available in early 2011.

Speaker Background: Michael Spaid serves as Vice President of Product Development at Cambrios where he is responsible for all product development and manufacturing development activities. Prior to joining Cambrios, Dr. Spaid served as the Director of Microfluidics Engineering at Caliper Life Sciences where he directed a core technology R&D group responsible for conceiving and designing microfluidic chips used for biochemical, proteomic, and genomic analysis. Prior to Caliper, Dr. Spaid was a project engineer at Corning, Inc. and served as a National Research Council Postdoctoral Fellow at the National Institute of Standards and Technology where he developed novel computational fluid dynamic modeling techniques for simulating complex multi-component immiscible flows using the Lattice Boltzmann Method. Dr. Spaid holds several issued and pending US patents. He received his BS from Tulane University and MS and Ph.D. from Stanford University in Chemical Engineering. 

Click here to access Michael Spaid's slides.

August 19, 2011 6:30-9:30 p.m.
Speaker: Ron Sheffield, former Manager of Extravehicular Activity and Crew Systems
Title: Annual Dinner - Hubble Space Telescope

Abstract: This presentation highlights the physical description, characteristics, and historical data on the Hubble Space Telescope over the 25-year period from the time it was built in Sunnyvale in 1985 to the final in-orbit servicing mission completed in 2009. It shows and discusses the in-orbit highlights of the extravehicular activities (EVA) that took place during the 2009 servicing mission, including hardware replacement, repair and upgrading of capabilities, as well as describing the EVA daily activities. In addition, the presentation highlights the scientific papers and discoveries made during the Hubble’s 20 years in orbit, and reviews the top five of the Hubble’s discoveries along with several recent Hubble discoveries. The presentation ends with a Q&A session.

Speaker Background: Ronald L. Sheffield (Ron) was the Manager of Extravehicular Activity (EVA) and Crew Systems on the Hubble Space Telescope (HST) Program for Lockheed Martin from 1985-2003, and then a consultant on the same program through 2009. Ron helped build the Hubble in Sunnyvale, designed & built the original crew aids and tools (CATs), and verified the form, fit, and function of all the Hubble’s EVA interfaces with the CATs. Ron trained all the astronauts who serviced the Hubble for 20 years, including ensuring service-friendly flight hardware, developing in-orbit procedures for EVA activities, conducting training in the water tanks at multiple Space Flight Centers, and manning the consoles at Johnson Space Center. Ron earned more than a dozen top awards from Lockheed, NASA and the Space Flight Centers. Prior to his involvement in the Hubble, Ron served in the US Army for 20 years as an Infantry Aviator. Ron served three tours in Vietnam as a helicopter gunship pilot, platoon leader, and commander of a Cobra company, during which he accrued 2,200 hours of combat flight time (his total flight time is over 3,500 hours). Ron also served tours in Germany, at various Army posts in the US, and as an Air Officer Commanding at the USAF Academy. Ron earned dozens of awards from the Army and retired as an Army Lieutenant Colonel in 1982. Born and raised in Oklahoma, Ron holds a BS in Math Education from the University of Oklahoma and a Masters in Public Administration from the University of Colorado. Ron has lived on the Monterey Peninsula since 1978 with his wife Linda and three children, all of whom have married and left the nest. 

Click here to access Ron Sheffield's slides.

July 20, 2011 6:00 - 8:00 p.m.
Speaker: Philip J. Corriveau, Principal Engineer, Intel Labs
Title: Moving the User Experience Beyond 2D

Abstract: A new immersive experience is being deployed to consumers starting first in theaters, and now becoming more pervasive in their homes. The Stereo-3D explosion has extended its reach to the realms of personal cameras, gaming platforms, digital signage and many other form factors. The technology and experience behind 3D has moved beyond the entertainment industry, and now has several pilot programs in the US for educational use in the classrooms. How we research and investigate the different aspects of these experiences is critical to providing the right experience in the right context on the right device. It is not just video and audio quality anymore – it is about the classical concerns of image quality, compression and distribution which are now being coupled with physiological experiences. This presentation will be an overview of what the user experience is for Stereo 3D. 

Speaker Background: Philip Corriveau is a Principal Engineer in the technology arm of the Interaction & Experience Research group in Intel Labs in Portland, Oregon. Philip received his Bachelors of Science Honors at Carleton University, Ottawa Canada in 1990. He started his career at the Canadian Government Communications Research Center performing end-user subjective testing in support of the ATSC HD standard for North America. Philip moved to Intel in 2001 to seed a research capability called the Media and Acoustics Perception Laboratory designed to address fundamental perceptual aspects of platform and product design. He now manages a team of human factors engineers in the Experience Metrics & Quality Evaluation group conducting user experience research across Intel technologies, platforms and product lines. In January 2009 Philip was awarded a National Academy of Television Arts & Science, Technology & Engineering Emmy® Award for User Experience Research for the Standardization of the ATSC Digital System. Philip is currently the Chair of Steering Team 5 for the 3D@Home Consortium ( Steering Team 5’s mission is to assist 3D stakeholders in understanding the impact of viewing digitally-created stereoscopic and auto-stereoscopic images on the human physiology. Philip also founded and still participates in the Video Quality Experts Group (, aimed at developing, testing and recommending objective video quality metrics for standardization 

Click here to access Philip Corriveau's slides in PDF format.

June 9, 2011 6:00 - 8:00 p.m.
Speaker: Rich Reames, Sony; Pete Ludé, Sony; Tim Mundorff, Sony 
Title: 3D Sony 4K at Mercado 20

Concept: A 3D extravaganza and LCoS projection demonstration at the AMC Mercado 20 Cinema in Santa Clara, a test site for the Sony 4K SRX-R320 LCoS digital projector. This is a joint meeting with Bay Area Society of Motion Picture and Television Engineers (SMPTE), sponsored by Sony and hosted by AMC. SID and SMPTE have free run of the theatre from 6-8 PM, which is quite unusual. .

Content: Presentation topics will include a detailed discussion of technology used in this theater, including Sony's implementation of 3-panel LCoS with short-arc xenon illumination. This test theater uses a unique configuration of dual-projector stereoscopic 3D from a single DCI-compliant media block (server). The system uses circularly polarized discriminators with color-select filters for continuous (not frame sequential) stereo. The auditorium is also equipped with a rare torus projection screen (curvature both horizontally and vertically for improved gain) with polarizing preserving "silver" surface. We will be able to see a variety of 3D content to demonstrate the projection system. 

Click here to access Pete Lude's slides in PDF format.

April 20, 2011 6:00 - 7:00 p.m.
Speaker: Sriram K. Peruvemba, Chief Marketing Officer, E Ink Holdings
Title: Electronic Paper

Abstract: Electronic Paper based on reflective display technologies has made significant progress in the recent past, both in terms of technological advancements as well as market adoption. This talk will examine the attributes of electrophoretic technology and discuss the design and construction of ePaper used in ePublishing, Industrial, and Signage markets. Progress made thus far, current state of the technology, challenges being faced, and expected advancements in ePaper will be discussed. 

Speaker Background: Sriram Peruvemba leads the marketing function for E Ink Holdings. He manages strategic, inbound and outbound marketing for the company's ePaper and LCD businesses. Peruvemba's responsibilities include the company's brand, product management, product marketing, marketing communications and public-relations functions. Peruvemba holds a BSEE, MBA and a Post Graduate Diploma in Management. His two decades of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into mobile, industrial, medical, signage and TV markets. Peruvemba's prior assignments include Vice President of Suntronic Technology Corp, Marketing Director at Planar Systems, Associate Director of Display Products at Sharp Corp and General Manager for TFS Inc. He is a member of SID and former Vice-Chair of the SW SID Chapter. 

Click here to access Sri Peruvemba's slides.

March 16, 2011 6:00 - 7:00 p.m.
Speaker: Ken Werner, Principal, Nutmeg Consultants
Title: AMOLED Displays: Current Developments and Reckless Predictions

Abstract: The development of OLED displays has been a rocky road, with prediction after prediction running into delays and revisions. That’s typical for the development of new display technologies, but the huge promise of OLED coupled with the technology’s apparent simplicity made the delays particularly frustrating. Now, Samsung Mobile Display (SMD), the primary manufacturer of active-matrix OLEDs (AMOLEDs), can’t keep up with the demand, and both SMD and LG Display are planning to ramp up Gen 5.5 fabs in mid-2011. These are exciting times for AMOLED, and we can expect an array of new AMOLED-based products, but the melodrama is not over. As it turns out, although AMOLED technology appears simple, it isn’t. Great advances have been made on materials and device structure, resulting in vastly improved efficiency and lifetime, but the lifetime of blue emitters is still seriously deficient for many applications. Also, although the processes used for making both the OLED frontplanes and active-matrix backplanes are responsible for the technology’s current success, they are (at least in part) about to be pressed into use for the new, much larger fabs that will soon begin production – even though they have distinct limitations for even today’s generation. Process scalability is a critical issue if OLED displays are to be manufactured in larger sizes at a cost that allows them to be used in high-volume products. Therefore, it is not surprising that significant resources are being devoted to new processes that are suitable for fabs larger than Gen 5.5. In this overview, I will explore recent developments and current issues, and make some very specific (and perhaps slightly reckless) predictions about the immediate future.

Speaker Background: Ken Werner is the founder and Principal of Nutmeg Consultants, and was the Editor of SID’s Information Display magazine from 1987 to 2005. Nutmeg Consultants works closely with Insight Media, and Mr. Werner serves as a Senior Analyst for Insight Media, which provides opportunity analysis for manufacturers, resellers and integrators of electronic displays and their components through consulting services, research reports, conferences, and newsletters. He is a founding editor and contributor for Insight Media’s Display Daily, and contributes regularly to Mobile Display Report, and Large Display Report. Mr. Werner has become recognized as an authority on the display industry. He regularly addresses technical and trade organizations in North America, Europe, and Asia, and is routinely consulted by brokers, analysts, members of the international press corps, and companies entering or repositioning themselves in the industry, or wishing consulting services on display technology, the display industry, or display and component sourcing. He speaks frequently with senior corporate and technology executives of large, mid-sized, and small display-related companies in Asia, Europe, and North and South America, as well as government officials and academic researchers. Mr. Werner began his career as a semiconductor device design engineer for RCA. He holds a B.A. in physics from Rutgers University and an M.S. in solid-state physics from the University of North Carolina at Chapel Hill, and has taken graduate management courses at the University of Connecticut. He has been an active participant in the display industry since 1987. He is a member of SID and IEEE, and was Chairman of the Advisory Board for the award-winning IEEE Circuits & Devices magazine. 

Click here to access Ken Werner's slides. 

February 16, 2011 6:00 - 7:00 p.m.
Speaker:Dr. Jian Chen, Director of Device Technologies at Nanosys
Title:The Nanosys Quantum Dot Solution for LED Backlighting

Abstract: Quantum dots are a new type of phosphor that provides superior color properties compared with existing phosphor materials. They are made of semiconductor nanocrystals a few nanometers in size. By simply varying their sizes, quantum dots can be made to emit different colors across the visible spectrum. By combining green- and red-emitting quantum dots with blue LEDs, backlights with color qualities similar to those of the original RGB-LED backlights can be produced with a much lower system-level cost. This presentation introduces Nanosys’ QuantumRail product for mobile applications which is scheduled to launch in 2011 and is capable of delivering over 100% of NTSC color gamut.

Speaker Background: Dr. Jian Chen is the director of device technologies at Nanosys, Inc. ( in Palo Alto, California. He is leading the R&D efforts in developing nanotechnology solutions for backlights, solid-state lighting, flash memory and solar cells. Dr. Chen received his Ph.D. degree in condensed-matter physics from Ohio State University. 

Click here to access Dr. Jian Chen's slides in PDF format.

January 19, 2011 6:00 - 7:00 p.m.
Speaker: Chuck McLaughlin, Fergason Licensing
Title: IP Strategies for the New Decade: The Role of IP in a Maturing Display Market 

Abstract: As the display flat panel market and technology matures, the role of intellectual property is evolving. During the past decade, Chuck McLaughlin has led a successful licensing program for technology and intellectual property related to dynamic contrast ratio inventions made by Dr. James L. Fergason. He will share his current views regarding viable IP strategies for the coming decade. His presentation will cover the following points: · Flat-panel display market and technology trends impacting IP strategy· Major IP players and their strategies· IP monetization paths and expectations. Directions for independent inventors and startups

Speaker Background: Chuck McLaughlin is a founder of and Managing Partner at Fergason Licensing in Menlo Park, CA. Since 2002, Chuck has served as the licensing agent for Fergason Patent Properties (FPP). Working closely with inventor Jim Fergason, Chuck developed a positioning strategy for FPP’s dynamic contrast technology and launched a licensing program that has resulted in licenses with more than 15 major LCD display companies, including Panasonic, LGD, Sharp, Samsung and AUO. In 1993, Chuck founded McLaughlin Consulting Group and built a team of experienced professionals that provide a range of reports and consulting services on electronic displays. Clients include electronics and entertainment system companies, channel participants, and display manufacturers and their suppliers. In 1983, Chuck founded Taliq Corporation to commercialize products based on proprietary polymer-dispersed liquid-crystal (PDLC) technology. The company was one of the pioneering commercial flexible display companies. Chuck led the company as CEO in commercializing both plastic reflective-color displays used in interactive control consoles, and Varilite™ architectural window-shading products. Prior to Taliq, Chuck was the CEO of TASA Corporation, a venture capital-backed startup company that developed control panels using LED displays and capacitive touch-sensing technology. Prior to TASA, Chuck was general manager of Raychem's Aerospace Division, capping a 15-year career at the company. Chuck holds a BS in Chemical Engineering from Drexel University and an SM in Industrial Management from MIT's Sloan School.

Click here to access Chuck McLaughlin's slides in PDF format.