SIDirect is a free monthly e-mail newsletter that updates its readers on the latest news regarding the Society for Information Display (SID) and its events, including the annual International Symposium, Seminar and Exhibition. To view the complete newsletter, visit http://www.sid.org/sidirect/sidirect.html.

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August 2007 
Volume 3, Number 7

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HEADLINES 

1. Registration and Program for Vehicles and Photons 2007 Now Available Online

2. Online Registration and Hotel Reservations Now Available for the 2007 Display Applications Conference

3. SID Issues Display Week 2008 Call for Papers

4. Upcoming SID Events

5. Chapter News

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Registration and Program for Vehicles and Photons 2007 Now Available Online

All the information you need to plan your trip to SID's Vehicles and Photons 2007 conference is now available online. By visiting http://www.vehicledisplay2007.org, you'll have access to online registration, and can also view the conference's full program.

The program for this Vehicles and Photons 2007, which will take place October 11 and 12, 2007 at the Fairlane Center at the University of Michigan at Dearborn, promises an exciting line up of speakers, presentations, tutorials and exhibits. Highlights of this year's program will include:

• Welcoming remarks from Symposium Chair Mark Larry of the Ford Motor Company
• A Keynote Address by Ben DiCicco, Senior Manager of Daimler Chrysler Automotive
• Tabletop exhibitions from companies including 3M, Axon Cable, Digital Dash, Display Device Consultants LLC., Eldim SA, Gunze USA, HOLOEYE Systems Inc., MacDermid Autotype Ltd., Noritake Co. Inc., OSRAM Opto Semiconductors Inc., Q-Lab Corporation, Quantum Data Inc., and SMK Electronics Corp.

In addition, this year's six sessions will focus on:

• The Automotive Market
• Automotive Enhancements
• Component New Development
• Systems/Applications
• Human Factors/Metrology
• SAE/Display Interface

The Detroit Chapter of the Society for Information Display sponsors this technical symposium to bring together scientists and engineers from the display technology, photonics, and vehicle systems communities. For more information on the conference, please visit http://www.vehicledisplay2007.org.

Online Registration and Hotel Reservations Now Available for the 2007 Display Applications Conference

The Display Applications Conference and Supplier Showcase is almost here, and the official conference Web site is ready to help you make all your plans to attend.

You can now register for the conference and make your hotel reservations online by logging on to www.displayapps2007.org. As always, you'll also find program details and information on how to exhibit at the Display Applications Conference. Further program details will be posted over the next few weeks, so be sure to check back frequently.

The Display Applications Conference is the world's premier display event focusing on the integration of today's display applications and components. This year's conference will take place at the San Francisco Airport Marriott Hotel in Burlingame, California from October 23-25.

SID Issues Display Week 2008 Call for Papers

SID is now accepting abstract submissions for Display Week 2008, which will be held May 18-23, 2008, in Los Angeles, California. Original papers on all aspects of the research, engineering, application, evaluation, and utilization of displays will be considered.

Once again, SID expects flat-panel television technologies such as PDP, LCD, and LCoS projection to be hot topics this year. OLEDs will also be highlighted, as well as technology for low-power-consumption and higher-performance displays for battery-powered applications.

Paper submissions are encouraged in any of the following categories:

• Active-Matrix Devices
• Applications
• Applied Vision/Human Factors
• Display Electronics
• Display Manufacturing
• Display Measurement
• Display Systems
• Emissive Displays
• Field-Emission Displays (FEDs)
• Liquid-Crystal and Other Non-Emissive Displays
• Organic Light-Emitting Diodes (OLEDs)
• Projection Displays

For more details, submission guidelines, or to read the full Call for Papers online, please visit www.sid2008.org.

Upcoming SID Events

EuroDisplay 2007
September 17-20, 2007
Russian Academy of Sciences
Moscow, Russia

The EuroDisplay Conference will head to Russia this year for the first time in its 17-year history. EuroDisplay offers a unique opportunity to learn about the research going on today that will pave the way for the most cutting-edge display technologies of tomorrow. The conference, organized this year by SID in cooperation with its Russia, Belarus, and Ukraine chapters, takes place bi-annually on a rotating basis with the International Display Research Conference (IDRC). Workshops, tutorials, and academic papers will be presented this year in the following areas:

• LCDs and other non-emissive displays
• CRTs/FEDs/PDPs
• LEDs/OLEDs/ELDs
• E-Paper/Flexible Displays
• Microdisplays
• Projection Displays
• Electronics and Applied Vision
• Systems, Applications
• Markets

To learn more about this exciting conference or to register, please visit http://eurodisplay.nicko.ru/index.html.

SID Mobile Displays Conference
October 2-3, 2007
Paradise Point Resort and Spa
San Diego, California

A prestigious list of speakers has been announced for this year's SID Mobile Displays Conference. Among the industry professionals who will discuss the business and technology trends for displays and components used in mobile products will be:

• Jim Schuessler, Senior Displays Technologist, National Semiconductor
• Jim Zhaung, Manager, Display Group, Motorola
• Achintya Bhowmik, Manager, Mobile Display Technologies, Intel
• Timo Jaatinen, Manager, Nokia
• Jason Yun, Senior Director, Samsung Electronics, Mobile Display Marketing
• Barry Young, Senior Vice President, DisplaySearch
• Vinita Jakhanwal, Principal Analyst, iSuppli Corporation
• Sean Lee, Senior Marketing Manager, Samsung SDI
• Jennifer Gille, Engineer, Staff, QUALCOMM MEMS Technologies
• Julie Brown, Vice President and CTO, Universal Display Corporation
• Zili Li, Manager, Motorola
• Frank Moizio, Manager Worldwide Strategic Marketing, Texas Instruments
• Russell Hannigan, Director of Product Management, Microvision
• Edward Buckley, Manager, Light Blue Optics
• Chris Chinnock, President, Insight Media
• Jyrki Kimmel, Display Research, Nokia
• James Laumer, Senior Engineering Specialist, 3M Optical Systems
• Joel Pollack, President and CEO, Clairvoyante
• Adolfo Garcia, Product Line Director, Advanced Analogic Technologies
• Fariborz Pourbigharaz, Engineer, AMD
• Shri Sundaram, Manager of Business Development, Toshiba America
• Kyle Baker, Vice President of Marketing, California Micro Devices
• Shouji Nagao, Senior Engineer, Hitachi Displays, Ltd.
• Yasuyuki Kudo, Senior Researcher, Hitachi, Ltd. Central Research Lab
• Chris Ludden, Design Center Manager, National Semiconductor
• John Schultz, 3M
• Johan Feenstra, Director Technology Platforms, Liquavista
• Mike Powell, CEO, Pelikon, Ltd.

SID's second Mobile Displays Conference will once again explore trends for displays used in mobile products such as cell phones, PDAs, handheld games, MP3 players, digital still cameras and navigation products. The attendee base will be quite wide and will include display professionals as well as engineering, marketing and business planners from the following sectors:

• Mobile-phone product design
• Other handheld mobile-system design
• Makers of small displays
• Driver-chip manufacturers for mobile displays
• Display-component makers (i.e., backlights, optical enhancement films, polarizers and drivers)
• Wireless service providers
• Power management
• Graphics and display-system architecture
• Materials and components for mobile displays

Registration is still available at a discounted rate at www.sidhottopics.org.

15th Color Imaging Conference:
Color Science and Engineering Systems, Technologies and Applications
November 5-9, 2007
Hotel Albuquerque
Albuquerque, NM

Co-sponsored by SID and the Society for Imaging Science and Technology (IS&T), CIC15 will be held November 5-9, 2007 in Albuquerque, New Mexico.

This single-track meeting, complemented by an interactive paper session, tutorials, and robust networking events, features in-depth papers covering the latest usage of color in medical imaging, spatial color gamut mapping, gamut computation, color correction, high-dynamic-range imaging, spectral imaging, mobile displays, color appearance, and more.

Featured Keynote presentations will include:

• Terry Regier, associate professor in the University of Chicago's Department of Psychology, will speak on color naming and the effect of language on perception.
• Scott Tyo, associate professor of Optical Sciences and of Electrical and Computer Engineering at the University of Arizona, will discuss combining hyper-spectral and polarization contrast images into a unified color image.
• Fred Schubert, Wellfleet Senior Constellation Professor at Rensselaer Polytechnic Institute, will talk about LEDs in color imaging.
• David Haaland, senior scientist at the Cancer Biology Research Program at Sandia National Laboratories, will present "Hyperspectral Imaging: Converting Colors to Molecular Information."

CIC15 will take place at the Hotel Albuquerque at Old Town in Albuquerque, New Mexico. To learn more about the conference or to register, please visit www.imaging.org/conferences/CIC15. Or, go to www.sid.org and click on "conferences."

Chapter News
Please submit any upcoming chapter events or announcements to jess@sid.org for inclusion in SIDirect and Information Display magazine.

Former SID President Visits UCF Chapter

On July 27 at the College of Optics and Photonics of the University of Central Florida (UCF) in Orlando, FL, former SID President Dr. Allan R. Kmetz presented an invited seminar on the history of display development. The event was hosted by the SID UCF Student Branch and attended by some 40 faculty and graduate students.

Prior to seminar, College of Optics and Photonics Research Director Dr. James Pearson gave Dr. Kmetz a brief introduction on the college and a lab tour of the research facilities. Afterwards, Professor Shin-Tson Wu, the chapter's SID student branch advisor, introduced his research group and presented a series of student lab demos. Professor Wu's Photonics and Display group also made presentations to Dr. Kmetz highlighting their latest research accomplishments.

The SID UCF Student Branch, founded in 2005, has about 20 members. The chapter has hosted 14 invited technical seminars and one visit to a local company since its inauguration.

More information on the SID UCF Student Branch can be found at http://sid.creol.ucf.edu.

SID Mid-Europe Chapter to Hold Spring Meeting
March 13-14
Jena, Germany

The SID Mid Europe Chapter organizes yearly spring and fall meetings with technical and scientific presentations, attracting many European display professionals. The chapter's next gathering will be held March 13-14, 2008 at the Abbe Center in Jena, Germany.

The 2008 spring meeting will focus on different aspects of microdisplays and their applications. Basic technology will be covered as well as optical components and systems or applications in multimedia and niche markets. For the first time in the meeting's history there is the possibility of arranging a poster session. This offers more participants the possibility to present their work. Limited space for industrial exhibitors is also available.

The meeting will close on the second day with a visit to the laboratories of the Fraunhofer IOF.

For more information on this event, please visit http://www.iof.fraunhofer.de/sid/index.html.