SIDirect is a free monthly e-mail newsletter that updates its readers on the latest news regarding the Society for Information Display (SID) and its events, including the annual International Symposium, Seminar and Exhibition. To view the complete newsletter, visit http://www.sid.org/sidirect/sidirect.html.

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March 2007 
Volume 3, Number 2

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HEADLINES 

1. Get More out of Display Week 2007 Now with SID Connect

2. Display Week 2007 Welcomes More Than 500 New and Returning Exhibitors

3. SID 2007 Program Unveiled; LC Technology, OLEDs Headline Jam-Packed Symposium

4. Visit Official SID 2007 Conference Web Site for All Your Conference Planning Needs

5. "Display Applications Conference" to Replace ADEAC in October 2007

6. SID Mobile Displays Conference Returns to San Diego in October

7. JSID Once Again Available in Print Form

8. Help SID Boost Membership by Telling a Friend

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Get More out of Display Week 2007 Now with SID Connect

Display Week 2007 is just around the corner, but this year you don't have to wait until May to start scheduling meetings, learning about the companies and products that will be represented at the show, or making professional or academic connections.

This year, SID is introducing a brand-new feature called SID Connect. This new social networking program lets you see who will be in Long Beach, what they specialize in, what kind of products they're looking for, where their interests in the information display industry lie, and much more! SID Connect even matches you to vendors and attendees with similar interests and then helps you book meetings with them at the show.

Once you've registered for Display Week, you'll automatically receive an e-mail invitation to join. Signing up is quick and easy - just answer a few simple questions about your background in displays, whom you're looking to meet, and what your goals are for Display Week.

Registration is now available online for Display Week 2007, which will take place May 20-25 in sunny Long Beach, Calif., U.S.A. Please visit the official conference Web site at www.sid2007.org to learn more about the conference, view the complete Symposium program, see a list of exhibiting companies, or sign up to attend.

Display Week 2007 Welcomes More Than 500 New and Returning Exhibitors

The Display Week exhibit floor has become well known as the best place to see the latest innovations from everyone from display industry giants to small, start-up operations. This year's exhibit hall will be no exception: With 547 booths booked so far, we are rapidly approaching last year's all-time high of 577 exhibits. Along with hundreds of returning exhibitors, this year SID will also welcome 37 new companies:

For exhibitor information, please contact Exhibit Sales Manager Danielle Rocco at (212) 460-8090 ext. 218 or drocco@pcm411.com.

SID 2007 Program Unveiled; LC Technology, OLEDs Headline Jam-Packed Symposium

SID has unveiled a jam-packed program for its 2007 International Symposium, Seminar and Exhibition, which will take place May 20-25 in Long Beach, Calif. Drawing from a pool of 702 submitted papers-one of the largest number of submissions in the conference's history-SID 2007 organizers have put together a four-day Symposium program comprising 67 technical sessions featuring 280 papers, plus a poster session featuring 206 presentations.

Liquid Crystal Technology and OLEDs are the two categories that will be most represented during the Symposium. There will be 93 papers presented for LC Technology (47 oral, 46 poster), and 86 papers (45 oral, 41 poster) under the OLED heading. Papers for the remaining technologies are as follows:

• Active-Matrix Devices: 64 total papers (36 oral, 28 poster)
• Display Applications: 14 total papers (9 oral, 5 poster)
• Applied Vision: 23 total papers (16 oral, 7 poster)
• Display Electronics: 35 total papers (25 oral, 10 poster)
• Emissive Displays: 37 total papers (20 oral, 17 poster)
• FEDs: 18 total papers (12 oral, 6 poster)
• Display Manufacturing: 30 total papers (23 oral, 7 poster)
• Display Measurement: 11 total papers (7 oral, 4 poster)
• Projection: 16 total papers (12 oral, 4 poster)
• Display Systems: 61 total papers (30 oral, 31 poster)

To view the preliminary program, with session titles, paper titles and presenters, along with the programs for the Sunday Short Courses, Display Seminars, Applications Tutorials and Business Conference, visit www.sid2007.org and click on the "Program" button.

Visit Official SID 2007 Conference Web Site for All Your Conference Planning Needs

The official conference Web site for the SID 2007 International Symposium, Seminar and Exhibition is now available at www.sid2007.org. Featuring a striking new design and tons of helpful features, this site is your one-stop shop for all the information you need to plan your trip to Long Beach in May. SID 2007 will take place May 20-25, 2007, at the Long Beach Convention Center in Long Beach, California, USA.

One of the highlights on this year's site is a new and improved interactive floor plan for the SID 2007 exhibition, which promises to be the largest in SID's history. To access this feature, click on "Exhibition" at the top of the home page and drag down to the "Floor Plan" button. The Preliminary Program is now also available on the site, and as always, you will be able to register for the conference and make all of your travel and hotel arrangements by visiting the Web site.

While you're there, please also take a moment to visit our SID 2007 sponsors: 3M, Qualcomm, Microsemi, and this year's Gold Sponsor, Liquavista.

The Web site will be updated constantly leading up to SID 2007, so be sure to bookmark the site and check back frequently.

"Display Applications Conference" to Replace ADEAC in October 2007

SID announced that the Americas Display and Applications Conference (ADEAC), which it has staged the past three years in the fall, has been re-branded as the Display Applications Conference (Apps Conference) and will feature a reshaped message and theme in 2007.

The Apps Conference, which will take place Oct. 23-25, 2007 at the Marriott San Francisco Airport Hotel in San Francisco, Calif., will be directed to those engineers and managers actively involved in the design and selection of displays for a wide range of product applications. It will feature two tracks each day consisting of presentations given exclusively by invited speakers selected for their expertise and extensive knowledge of their subject matter. The emphasis throughout will be on conveying practical knowledge that can be put to immediate use in the selection of technologies, products and vendors that best meet specific display applications.

The 12 sessions will be as follows:

Day 1:
How to Select and Evaluate Displays: Identifying a "good" display; how to evaluate display size, luminance, pixel count, contrast ratio and viewing angle; and understanding measurement techniques.

Emissive Displays: Plasma, electroluminescent (EL)/organic-light-emitting-diode (OLED), and field-emission displays (FED).

How to Buy LCDs: Where and from whom to buy LCDs? Additional topics will include managing cost, mechanical packages and mounting standards.

Reflective Displays: Understanding and picking the right technology from among LCDs, electrophoretic displays, diffraction displays, and electrowetting displays.

Day 2
LCD Tutorial: How they work; modes of operation and applications for those modes; what affects performance (speed, contrast, viewing angle, gamma, etc.); and how LCDs are driven.

Projection Displays: Understanding and picking the right technology; light sources and optics; and head-mounted displays.

LCD Display Enhancements: Filters, films, backlights, viewing-angle control, brightness control, contrast, and daylight readability.

Large Displays for Advertising, Signage, and Entertainment Applications: Understanding and picking the right technology; plasma, LEDs, large LCDs, projection modules, tiling, kiosk and gaming displays.

Day 3
Display Electronics: Custom vs. off-the-shelf (OTS); sources for drivers, controllers and power management.

Touch Panels: Understanding and picking the right technology; resolution, reliability and ease of implementation.

System Integration and Interconnects: DVI, DisplayPort, HDMI.

Emerging Technologies and Future Directions: What emerging display technologies do I need to know about so that I don't pick the wrong one for my product (flexible displays and substrates; organic circuitry; laser projectors).

In addition to the sessions, an integral part of this conference will be found in the exhibition hall, which will feature exhibitors selected based on their ability to provide attendees with immediately useful vendor contacts for displays and the supporting components needed to design and integrate display modules into their final products. Exhibitors will also have the chance to present their latest technology to attendees through an exclusive forum outside of their booths.

More information on the Apps Conference will be available soon; check www.sid.org for updates. If you are interested in exhibiting, contact Danielle Rocco at drocco@pcm411.com or (212) 460-8090 ext. 218.

SID Mobile Displays Conference Returns to San Diego in October

Building on the very successful inaugural conference in 2006, SID will present the second-annual Mobile Displays Conference October 2-3 at the Paradise Point Resort and Span in San Diego, California. Mobile Displays will once again explore the business and technology trends for displays used in mobile products like cell phones, PDAs, handheld games, MP3 players, digital still cameras and navigation products.

The attendee base will be quite wide, and will include display professionals as well as engineering, marketing and business planners from the following sectors:

• Mobile-phone product design
• Other handheld mobile-system design
• Makers of Small displays
• Driver-chip manufacturers for mobile displays
• Display-component makers (i.e., backlights, optical enhancement films, polarizers and drivers)
• Wireless service providers
• Power management
• Graphics and display-system architecture
• Materials and components for mobile displays

Attendance at Mobile Displays 2007 is limited, so don't hesitate-register today at www.sidhottopics.org.

In addition, Mobile Displays 2007 offers a wide variety of sponsorship opportunities to reach all attendees. If you would like to become a sponsor for Mobile Displays 2007, contact ETC Event Management Inc. at 831-402-4227 or info@etc-eventmanagement.com.

JSID Once Again Available in Print Form

The Journal of the Society for Information Display (JSID) is once again available in print form for all SID members who would prefer to receive it in that format. In January 2007, the first printed versions of JSID were mailed to SID members who subscribed to the printed service, containing the JSID volumes from the last three months of 2006.

For $10 per year, SID members will receive four quarterly installments that each will feature three months worth of JSID. This fee is less than 25% of the actual printing and mailing cost.

All SID members will continue to have access to JSID through the SID Web site, www.sid.org, for no charge. The electronic version is produced monthly and is posted on-line on or before the first day of each month.

This represents another step forward for JSID, following its recent addition to the prestigious Science Citation Index for cross-referencing.

For more information on JSID, visit www.sid.org and click on the JSID button in the center column.

Help SID Boost Membership by Telling a Friend

Do you have friends or colleagues who should be a part of the Society for Information Display, but aren't? Now is the perfect time to get them to join. No one knows the many professional and technical benefits of SID better than our members, so the Society is inviting everyone to spread the word and recruit peers and coworkers through the Member-Get-A-Member (MGM) program. With your help, SID's membership and professional network will continue to grow for years to come.

As a token of the Society's appreciation for your participation in this year's MGM program, you'll receive an SID credit certificate good for $10. This can be used toward 2006 dues or SID products or services.

For more information on the Member-Get-A-Member program, visit www.sid.org/members/membergetmember.html.