HOLLYWOOD ROLLS OUT THE RED CARPET FOR SID'S 46TH ANNUAL DISPLAY WEEK 2008

Premiering the Week of May 18-International Symposium, Seminar and Exhibition Program Features Blockbuster Roster of A-List Display Leaders

SAN JOSE, Calif., March 31, 2008-The Society for Information Display (SID)-the leading global organization dedicated to the advancement of electronic display technology-today unveiled the final program for Display Week 2008: The SID International Symposium, Seminar & Exhibition. This year's forum, now in its 46th year, is set to feature a blockbuster program spotlighting leading manufacturers and academic and research institutions from around the world. Hollywood will roll out the red carpet for Display Week, which will premiere May 18 and last through May 23, 2008, at the Los Angeles Convention Center.

"The lineup of this year's Display Week is extremely exciting," noted Display Week's general chair, Amal Ghosh. "With a record number of high-caliber submissions and top presenters, the 2008 program will be unparalleled to those of years past. Moreover, we will be hosting a number of events that will delve into today's latest display trends. Some of the more notable topics include a face-off on where TV is really going, the continued growth of mobile applications and what the display industry is bringing to the table in the area of touch technologies. We will also see more on 3D, where we've seen Hollywood reinvigorate the technology's viability with big-budgeted feature films exhibited in stereoscopic 3D, as well as a look at next-generation 3D display technologies."

The Symposium at Display Week 2008 kicks off on the morning of Tuesday, May 20, with keynotes from the following top executives: Paul (Shuang-Lang) Peng, senior vice president and general manager, Information Technology Display Business Group, AU Optronics Corp.; Yoshito Shiraishi, general manager, E-Products and Business Development Department, TV Business Group, Sony Corp.; and Mary Lou Jepsen, founder, Pixel Qi. These esteemed industry leaders will speak, respectively, on green products and their introduction into the TFT-LCD industry; the challenges of being the first OLED TV manufacturer; and the role of displays in ultra-low-cost computer designs for the world's underprivileged.

In its efforts to continue influencing next-generation advancements, in Hollywood and elsewhere, the Display Week Symposium will feature a record 73 sessions of invited and contributed papers featuring 272 oral presentations and 238 poster presentations addressing such leading-edge topics as plasma, OLEDs, electronic paper (e-paper), AMLCDs, projection to microdisplays and 3D displays, among others. The four-day conference is divided into 12 broad tracks covering the latest technology areas, including:

Also part of Display Week is SID's annual Business conference. Slated for Monday, May 19, and Tuesday, May 20, the conference will feature an exciting lineup of senior executives at leading display industry organizations. The returning Investor conference will be held on Tuesday, May 20, and Wednesday, May 21. Co-sponsored by securities and investment banking firm Cowen & Co., LLC, this conference will feature company presentations from leading public and private display companies, intended to appeal primarily to securities analysts, portfolio managers, investors, M&A specialists and display company executives.

Special Sessions and Panel Discussions
In addition to the conference Symposium and Business and Investor conferences, this year's Display Week will be action-packed with interesting sessions and panels. This includes a special panel discussion on Tuesday evening, May 20, titled "AMLCD World Domination: Does Anything Stand in the Way?" This panel will host several industry experts spanning AMLCD, plasma, OLED and projection technologies, who will discuss the proliferation of each, given that AMLCD's market share is expected to mimic that of cathode ray tubes (CRTs)-which dominated the high-information-content display industry with a 99-percent market share for 60 years. Also new will be an afternoon of invited presentations dedicated to cutting-edge technologies surrounding the resurgence of the 3D cinema industry. Speakers will include some of Hollywood's 3D heavyweights covering topics that span the full 3D movie process-from content creation (animation and live action) and editing, to post production and stereoscopic theater display. The 3D Cinema Session will kick off with a luncheon keynote address by Andy Hendrickson, VP of technology for Walt Disney Animation Studios, who will delve into the evolution of display technology and the various display-related challenges and opportunities specific to the entertainment industry.

Later in the week, on Thursday, May 22, there will be a Display Applications Special Session co-sponsored by Avnet, Inc., one of the largest distributors of electronic components, computer products and technology services and solutions. From the basics of how to select an appropriate display for a product, to in-depth analysis of individual display technologies, to the chance to network with leading display innovators, the Display Applications Special Session offers everything attendees need to know in order to specify and design a display for a product. Speakers have been invited based on their expertise and will convey practical knowledge in their respective areas that can be put to immediate use in specific display applications.

Also on the week's program:

• Sunday Short Courses - four-hour classes covering the fundamentals of information displays;
• Display Technology Seminars - twelve 90-minute seminars on diverse topics related to the information display field on Monday, May 19; and
• Applications Tutorials - practical and interactive 90-minute tutorials from Wednesday through Friday, May 21-23, in the early morning hours before the Symposium sessions begin.

For more details on Display Week's 2008 program and pricing, please visit www.sid2008.org and click on "Program." Additional information on other elements of Display Week is also available on the website. Press interested in attending Display Week 2008 can register with Marie Labrie of MCA at mlabrie@mcapr.com or 650-968-8900.

ABOUT DISPLAY WEEK 2008
The 46th SID International Symposium, Seminar and Exhibition, dubbed Display Week 2008, will take place Sunday, May 18 through Friday, May 23, 2008 at the Los Angeles Convention Center in Los Angeles, Calif. Display Week is the premier international gathering of scientists, engineers, manufacturers and users in the field of electronic information displays. For more information on SID 2008, visit www.sid2008.org.

ABOUT SID
The Society for Information Display (SID) is the leading international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, Calif. Visit SID online at www.sid.org.