For Immediate Release Contact: Michael Morgenthal Phone: (212) 460-8090 ext 206 Fax: (212) 460-5460 E-mail: press@sid.org

SID's Display Applications Conference & Supplier Showcase
to Educate OEMs on State-of-the-Art Display Technologies

SAN JOSE, May 14 -- The worldwide market for electronic-information displays is expected to top $155 billion in sales in 2007, according to the Consumer Electronics Association, and the roster of display technologies seems to be constantly expanding. The sheer size and scope of the display industry has made decision-making for engineers and managers at OEMs who incorporate displays into their products-or are eager to do so-a daunting task.

That is why this fall, the Society for Information Display (SID) is launching the Display Applications Conference & Supplier Showcase. The event will take place from Oct. 23-25, 2007 at the Marriott San Francisco Airport Hotel in San Francisco, Calif., USA.

The Display Applications Conference is being developed around the concept of offering OEMs a comprehensive overview of the display market. Attendees at the conference will have the opportunity to view this industry in totality, from the broad differences in display technology platforms to the nuances that can determine the ultimate success of a product, according to Dr. Aris Silzars, who is chair of the conference.

"Attendees at the Display Applications Conference will learn everything they need to know to specify and design displays for their products," Silzars stated. "The emphasis throughout the conference will be on conveying practical knowledge that can be put to immediate use in the selection of technologies, products and vendors that best meet specific display applications."

To that end, the conference will comprise 12 sessions that will range in subject from the basics of how to select the appropriate display for an electronics product, to in-depth analysis of individual display technologies. All speakers will be selected based on their expertise and extensive knowledge of their subject matter.

The final program is still being put together, but the session topics are as follows:

• Day 1: How to Select and Evaluate Displays; Emissive Displays; How to Buy LCDs; and Reflective Displays

• Day 2: LCD Tutorial; Projection Displays; LCD Display Enhancements; Large Displays for Advertising, Signage, and Entertainment Applications

• Day 3: Display Electronics; Touch Panels; System Integration and Interconnects; Emerging Technologies and Future Directions

In addition to the sessions, an integral part of this conference will be found in the exhibition hall, which will feature exhibitors selected based on their ability to provide attendees with immediately useful vendor contacts for displays and the supporting components needed to design and integrate display modules into their final products. An exclusive forum near the exhibit area will allow exhibitors the chance to present their latest technologies to attendees in more detail than may be possible at their booths.

"What makes the Display Applications Conference so noteworthy is that it will not only explore the various display technology options now on the market, but will also put attendees face-to-face with the display manufacturers, allowing them to see the technology up close, and to ultimately make deals for these products," Silzars said.

For more information on the Display Applications Conference, visit www.displayapps2007.org. Companies interested in exhibiting should contact Michele Klein at mklein@pcm411.com or (212) 460-8090 ext. 216.

About SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.