For Immediate Release Contact: Michael Morgenthal Phone: (212) 460-8090 ext 206 Fax: (212) 460-5460 E-mail: press@sid.org

Lights, Camera, Action!
Display Week 2007 Keynote Speakers to Address Relationship Between Displays and the Entertainment, Automotive Industries

SAN JOSE, Calif., March 12 - The close ties between the display world and the entertainment and automotive industries will take center stage during the keynote presentations at Display Week 2007: The Society for Information Display (SID) International Symposium, Seminar & Exhibition, which will take place May 20-25 at the Long Beach Convention Center in Long Beach, California, USA.

The keynote addresses will be delivered on Tuesday morning, May 22, as the kickoff to the Symposium portion of Display Week. This year's keynote speakers are Jerry Pierce, former Senior Vice President of Technology for Universal Pictures; Robert Isele, Manager of Driver Information Concepts - Display Technologies for BMW Group and Chair of FPD Technologies for the German Flat-Panel Display Forum (DFF); and In Doo Kang, General Manager and President of applied materials company AKT's Display Business Group.

Display Week 2007's setting in Long Beach-in close proximity to Hollywood, the entertainment capital of the world-inspired Pierce's keynote, entitled "Technologies in the Cinema Industry and their Impacts on the Display Industry." Pierce will explore how to better develop large-sized displays for home entertainment in order to meet the growing demands of the movie-buff consumer. He will also decipher what the transition in movie making and distribution from film to digital formats will mean to the display industry.

Another keynote will focus on the growing automotive-display market. Displays are being used in today's vehicles for everything from global-positioning system (GPS) devices, to entertainment systems, to instrumentation, and the market for automotive displays such as these is projected to reach 50 million units by 2010 and more than 100 million by 2015. However, suppliers of these displays face myriad commercial and technical challenges, including temperature range, sunlight readability, and attaining life cycles of 20 years. Isele will explore these challenges and present his predictions for this market for the next decade in his keynote, "Displays in Automobile Applications."

"All of the OEM (original equipment manufacturer) industry, all of the supplier industry is available at this conference, and I want to address the display industry and give it a look at the future of automotive displays," Isele said of his interest in speaking at this year's Symposium. "I would like attendees to take away a feeling of where the automotive display market is going, and for them to have an idea what are the real requirements for automotive applications, to know about increasing the number of displays for the future, to know about the targets for pricing for the future. There's a big potential market behind that and this is related to some key requirements."

In "Are We There Yet: The End Game of Generations," Kang will seek to answer the question of just how much bigger information displays will get and what will come after the industry's current Generation 8 factories, which produce the largest displays available today. Kang became head of AKT's marketing and global sales in 2001, has been corporate vice president of the Display Group since 2005, and was recently promoted to President. Before joining AKT, Kang held marketing and engineering positions at Sun Microsystems and Fairchild Semiconductor.

Digital images of each of the speakers are available upon request.

About Display Week
Display Week 2007: The SID International Symposium, Seminar & Exhibition will take place Sun., May 20 through Fri., May 25 at the Long Beach Convention Center in Long Beach, California, USA. It is the foremost international gathering of scientists, engineers, manufacturers, marketers and users in the field of electronic-information displays. For more information, visit www.sid2007.org.

About SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.