SID - Society For Information Display

	For Immediate Release
Michael Morgenthal Phone: (212) 460-8090 ext 206 Fax: (212) 460-5460 E-mail: press@sid.org		Joan White Phone: (408) 957-9270 E-mail: moderator@vesa.org

SAN JOSE, Calif., August 10 - In today's world of omnipresent electronics, the most effective OEMs (original electronics manufacturers) understand how vital the perfect electronic display is to the ultimate success of their products. Similarly, the leading makers of display applications, components and modules recognize how their wares can best serve as the all-important human-machine interfaces for OEMs, ODMs (original design manufacturers) and EMS (electronics manufacturing service) providers. Attendees at this October's Americas Display Engineering and Applications Conference (ADEAC 2006) will learn how to complete the product-development puzzle by creatively and effectively pairing systems and display components.

This message will be emphasized during the Keynote Session that will inaugurate the technical program at ADEAC 2006. Both Keynote Speakers-Miles Kirby, Senior Director, Qualcomm MEMS Technologies, and Dave Scott, President, Barco North America-will give display and systems manufacturers a well-rounded view of what it takes to succeed in today's market.

"Both keynotes are extremely important and timely to the Americas region applications community," Conference Chair Stephen P. Atwood said. "Both of these speakers are respected leaders in our industry and are the perfect guides to help the ADEAC audience navigate the forest of choices and challenges in today's display marketplace."

Now in its third year, ADEAC is the premier applications-focused display technology conference in North America. Organized by the Society for Information Display (SID) and the Video Electronics Standards Association (VESA), ADEAC 2006 will take place October 23-26 at the Crown Plaza Ravinia Hotel in Atlanta, Georgia.

Qualcomm's Kirby will focus on mobile communication devices in his talk, "A Revolution in Display Technology: Enabling Next-Generation Wireless Communications." Kirby will discuss how displays for these devices need to be visible in a wider range of lighting conditions while also using significantly less power, as well as how next-generation wireless trends will impact the display industry, including Qualcomm's steps to meet these new requirements.

"Qualcomm MEMS Technologies is showing excellent insight into the future of the handheld marketplace through its commercialization of the iMoD technology developed by Iridigm, and Miles Kirby is the leader of that effort," Atwood said.

In his speech, "Market-Driven Applications of Visualization Technology-Choosing the Right Technology Can Be Critical for Success!" Barco's Scott will explore the differences between today's multiple display technologies, including liquid-crystal display (LCD), plasma, light-emitting diode (LED), organic light-emitting diode (OLED), and laser. Scott will detail the importance of selecting the right display for specific applications from this plethora of options.

"Barco is a well-respected technology leader and innovator in the areas of visualization and larger-area displays," said Atwood. "As President of Barco North America, Dave is well respected for his vision and insight into the future of display applications and technology."

The Keynote Session will kick off the technical program at ADEAC 2006 on Tuesday, October 24. The complete program will be announced later this month. ADEAC 2006 will also feature a day of workshops on the fundamentals of display technology, and an exclusive exhibition featuring more than 60 leading display technology manufacturers.

For more information on ADEAC 2006, including how to register, visit www.adeac2006.org.

For ADEAC exhibitor information, contact Danielle Rocco, Exhibit Sales Manager, (212) 460-8090 ext. 218, e-mail: Danielle@sid.org. For registration information, contact Mark Goldfarb, (212) 460-8090 ext. 202, e-mail: mark@sid.org. For press registration, contact Jessica Quandt, (212) 460-8090 ext. 213, e-mail: jess@sid.org.

About SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.

About VESA
The Video Electronics Standards Association is a worldwide organization with more than 120 member companies that promotes and develops timely, relevant, open display and display interface standards, ensuring interoperability, and encouraging innovation and market growth. For more information, visit www.vesa.org.