For Immediate Release
Michael Morgenthal Phone: (212) 460-8090 ext 206 Fax: (212) 460-5460 E-mail: press@sid.org		Joan White Phone: (408) 957-9270 E-mail: moderator@vesa.org

Portland Mayor Tom Potter to Welcome Attendees to ADEAC 2005 
Mayor's Presence Points to Strong Ties Between the Display Industry 
and the Greater Portland Area

SAN JOSE, Calif., September 26-Portland, Oregon, Mayor Tom Potter will officially welcome attendees to the Society for Information Display's (SID) second Americas Display Engineering and Applications Conference (ADEAC) prior to the event's keynote session on Tuesday, October 25. Potter's appearance is just the latest indication of the prestige that ADEAC, which will take place October 24-27, 2005 at the Doubletree Hotel & Executive Meeting Center in Portland, has achieved in just its second year.

Local and state government played a large role in bringing ADEAC to Portland, and Mayor Potter's appearance serves only to strengthen the connection between the display community and the Greater Portland area. The partnership is most evident by the existence of the Oregon Display Systems Consortium, which includes 27 display-related companies located in Oregon and Washington states.

"With less than a month until the conference, the momentum is really starting to build," said conference chair Stephen P. Atwood. "Adding Mayor Potter to the already strong keynote lineup, which includes Brian Berkeley from Samsung and Bert Keely from Microsoft, shows how committed we are to ensuring that ADEAC becomes the premier display applications conference in the world."

ADEAC attendees will also see a diverse, interesting technical program that has been expanded from two to three days, a move made in order to accommodate the growing demand for knowledge focusing on real-world information-display applications and the engineering concepts behind them. The 23 technical sessions (up from 16 in 2004) will offer attendees practical perspectives into current display practices in fields such as avionics, communications, digital TV, dynamic signage, instrumentation, medical, point-of-sale, and projection displays.

As a complement to the technical program, the special evening panel discussion, scheduled for Tuesday, October 25 at 7 p.m., promises an entertaining, lively debate on "Testing and Rating the Latest Televisions." Panelists Craig Verbeck, Director of Systems Engineering for Pixelworks, Greg Rogers, writer for Widescreen Review magazine, and Edward Kelley, physicist with the National Institute of Standards Technology (NIST), will explore the quality and performance of today's big screen TV models, as well as the most critical metrics for measuring this performance. Audience questions and participation will be encouraged during the discussion, said moderator Chuck McLaughlin, president of McLaughlin Consulting,

"This is more controversial and broad-scale in appeal than the rest of the conference," McLaughlin explained. "The guys that come to this conference are going to have two days of in-depth discussions of their work. The evening panel is more fun - it is meant to have a little broader appeal and say, 'Let's take all this information that we've spent all these days grappling with and apply it to something we're interested in in real life.'"

Further testament to the growing importance of ADEAC will be seen in the Exhibit Hall, where the number of exhibiting companies (through September 27) stands at 49, a 58 percent increase compared to the 31 companies that exhibited at the initial ADEAC in 2004. The ADEAC exhibition will run concurrent with the technical program, from October 25-27. For an up-to-date list of exhibitors at ADEAC 2005, visit www.sid.org/conf/adeac2005/exhibitor_list.html.

For ADEAC exhibitor information, contact Kate Dickie, Exhibit Sales Manager, (212) 460-8090 ext. 215, e-mail: Kate@sid.org. For registration information, contact Mark Goldfarb, (212) 460-8090 ext. 202, e-mail: mark@sid.org. For press registration, contact Dian Mecca, For press registration, contact Dian Mecca, (203) 853-7069, e-mail: dmecca@sid.org. For more information on ADEAC, visit www.sid.org/conf/adeac2005/adeac2005.html.

ABOUT SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of information-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.

About VESA
The Video Electronics Standards Association is a worldwide organization with more than 120 member companies that promotes and develops timely, relevant, open display and display interface standards, ensuring interoperability, and encouraging innovation and market growth. For more information, visit www.vesa.org.