SID - Society For Information Display

	For Immediate Release
Michael Morgenthal Phone: (212) 460-8090 ext 206 Fax: (212) 460-5460 E-mail: press@sid.org		Joan White Phone: (408) 957-9270 E-mail: moderator@vesa.org

SAN JOSE, Calif., August 22 - Excitement continues to build for the Society for Information Display's (SID) second Americas Display Engineering and Applications Conference (ADEAC), which will take place October 24-27, 2005, in Portland, Oregon. Earlier this month, the preliminary program for ADEAC was announced, and the conference is shaping up to be one of tremendous value to both current display practitioners and those with less experience in the field.

ADEAC's technical program has been expanded from two to three days, with a total of 23 sessions, compared to 16 in 2004. This reflects the uniqueness of the ADEAC subject matter - namely, the examination of real applications and engineering issues for display products and end-user systems of interest to North American companies in fields such as avionics, communications, digital TV, dynamic signage, instrumentation, medical, point-of-sale, and projection displays.

"ADEAC continues to grow because no conference anywhere in the world addresses the current state of display technology the way that ADEAC does," states Stephen Atwood, SID's ADEAC Conference Chair. "This is not a theoretical conference - ADEAC provides answers for attendees who have immediate needs in developing display-based products to meet the specifications of end users."

The focus on the here-and-now of display technology is represented in the subject matter of the technical sessions. The bulk of the program covers various display applications: Military and Avionics; Head-Up and Head-Mounted displays (HUDs and HMDs); Industrial; Digital TV Systems; Medical; Large-Area Displays; Stereoscopic and 3-D; Projection; Desktop Monitors and TVs; and Touch Panel and Enhancement Films.

Standards has emerged as one of the most vital issues in the display industry, and accordingly is one of the major focuses of ADEAC 2005. This year's conference is co-sponsored by the Video Electronics Standards Association (VESA), which merged its annual Display Interfaces conference into the ADEAC program for 2005. Five sessions are dedicated to standards: Flat-Panel Measurement Standards (Session 2) on Tuesday; and on Wednesday, Panel and Mounting Standards (Session 8), Current Display-Interface Standards (Session 10), Future Display Interfaces (Session 12) and the Impact of PC/TV Convergence on Standards (Session 14). The four Wednesday sessions on standards have been organized by VESA.

Other sessions will be devoted to developing technologies (Emerging Technologies, Technologies for Portable Displays, and Backlight Technologies), and Human Factors and Visual Science (Gray Levels and Colors).

The technical sessions kick off with two keynote addresses on Tuesday, October 25, beginning at 8:30 a.m. Brian Berkeley, vice president of LCD Business for Samsung Electronics, will give an overview of LCD applications in his talk: "The Universal Display - From Large to Small: How LCDs Do It All." Next, Bert Keely, architect of Mobile PCs and Tablet Technology for Microsoft, will explore "Living Without Paper: The Next Step for the Man-Machine Interface."

Running concurrently with the technical program will be the ADEAC Exhibition, featuring many of the most prestigious information-display companies in the world. As of August 15, 43 companies had signed up to exhibit at ADEAC 2005. Of these, six are members of the Oregon Display Systems Consortium that, in partnership with the Oregon Economic and Community Development Department, played a large role in bringing ADEAC 2005 to Portland.

A series of 10 tutorials will be offered on Monday, October 24, covering the basics of display applications and design, including: LCD, Mobile Phones, Projectors, PC-Based Control of Displays, Plug and Play, Electronics for Multimedia Displays, OLEDs and Flexible Displays, and Flat-Panel-Display Measurement Techniques and Concerns.

ABOUT SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of information-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.

About VESA
The Video Electronics Standards Association is a worldwide organization with more than 120 member companies that promotes and develops timely, relevant, open display and display interface standards, ensuring interoperability, and encouraging innovation and market growth. For more information, visit www.vesa.org.