For Immediate Release
Contact: Michael Morgenthal
Phone: (212) 460-8090 ext 206
Fax: (212) 460-5460
E-mail: press@sid.org

SID '05 Invited Papers: Predicted Demise of CRTs is Imminent
OLEDs Target LCDs' Lead in Small Displays
SEDs Take Aim at Plasma's Dominance in Mid-Sized TVs

SAN JOSE, Calif., May 11 - With the SID 2005 International Symposium, Seminar and Exhibition less than three weeks away, the Technical Symposium is shaping up as the display industry's version of the Showdown at the OK Corral. Invited Papers exploring the latest advancements in key display sectors-including liquid-crystal displays (LCDs), organic light-emitting diodes (OLEDs), and surface-conduction electron-emitter displays (SEDs)-will look to fortify these technologies in the battle with other formats such as cathode-ray tube (CRT) and plasma displays for market share and market dominance.

Of the 53 Invited Papers at the expanded four-day Technical Symposium, 13 will explore developments in LCDs, including six papers on Friday, May 27 from some of the world's leading LCD manufacturers. These will examine how the performance and image quality of large-sized LCDs are approaching that of the venerable CRTs, the display-industry standard-bearer for decades. These papers include:

• Image Processing and Color Management of Large-Sized LCD TVs, by AU Optronics Corp., Hsinchu, Taiwan, R.O.C. (Paper 60.1, 9 a.m.)
• New Technologies for Large-Sized High-Quality LCD TV, by Sharp Corp., Nara, Japan (Paper 60.2, 9:20 a.m.)
• LCD Technologies for TV Application, by LG.Philips LCD, Kyunggi-do, Korea (Paper 60.3, 9:40 a.m.)
• The World's Largest (82-in.) TFT-LCD, by Samsung Electronics Co. Ltd., Chungcheongnan-do, Korea (Paper 66.1, 10:30 a.m.)
• New IPS Technology Suitable for LCD TVs, by Hitachi Displays Ltd., Chiba, Japan; and Hitachi Systems Development Laboratory, Kanagawa, Japan, (Paper 66.2, 11 a.m.)
• Image-Quality Improvements in Large-Screen LCD TV, by Sharp Corp., Nara, Japan; and Sharp Laboratories of America Inc., Camas, Wash. (Paper 66.3, 11:20 a.m.)

However, LCDs are not completely on safe ground, either. Alternative approaches to manufacturing active-matrix OLEDs, along with new materials that increase their emission efficiency, could lead to improved performance at lower cost, igniting mass-market production of OLEDs and securing its dominance in the small-size market, a position currently held by LCDs. Several papers will delve into this area, including:

• An Alternative Approach for Large-Sized AMOLEDs, by Samsung SDI Co. Ltd., Kyunggi-do, Korea (Paper 16.1, Wednesday, May 25, 9 a.m.)
• The Isomerism of the Alq3 Molecule: Evidence from Structural, Thermal, and Photophysical Investigations, by University of Bayreuth, Bayreuth, Germany; and University of Augsburg, Augsburg, Germany (Paper 55.1, Thursday, May 26, 3:40 p.m.)
• Dendrimers: Efficient Solution-Processed Phosphorescent OLED Materials, by University of St. Andrews, St. Andrews, Fife, U.K.; and Chemistry Research Laboratory, Oxford, U.K. (Paper 67.1, Friday, 10:40 a.m.)
• Highly Efficient Fluorescent and Phosphorescent Polymer LEDs, by Philips Research Laboratories, Eindhoven, The Netherlands; Philips Forschungslaboratorien Aachen, Aachen, Germany; and TNO Industrial Technology, Eindhoven, The Netherlands (Paper 67.2, Friday, 11 a.m.)
• Mass Production of Full-Color AMOLED Displays, by SK Display Corp., Gifu, Japan; and Eastman Kodak Co., Rochester, N.Y., (Paper 69.4, Friday, 11:40 a.m)

Plasma displays' lead in the mid-size TV market could be challenged by the development and characterization of the highly anticipated 36-in. SED, which combines the slimness of flat-panel displays with the performance quality of CRTs. Two papers on Friday will examine the latest SED advancements:

• A 36-in. Surface-Conduction Electron-Emitter Display (SED), by SED Inc., Kanagawa, Japan; and Canon Inc., Kanagawa, Japan (Paper 71.1, 10:40 a.m.)
• Fabrication and Characterization of Surface-Conduction Electron Emitters, by SED Inc., Kanagawa, Japan, (Paper 71.2, 11:00 a.m.)

Visit www.sid.org/conf/sid2005/program/advprog.pdf to view abstracts of Invited Papers, as well as the complete SID 2005 program.

The 43rd SID International Symposium, Seminar and Exhibition will take place Sunday, May 22 through Friday, May 27, 2005 at the Hynes Convention Center in Boston. It is the premier international gathering of scientists, engineers, manufacturers and users in the field of electronic information displays. For exhibitor information, contact Kate Dickie, Exhibit Sales Manager, (212) 460-8090 ext. 215, e-mail: Kate@sid.org. For registration information, contact Ralph Nadell, Registrar, (212) 460-8090 ext. 203, e-mail: Ralph@sid.org. For press registration, contact Dian Mecca, (203) 853-7069, e-mail: dmecca@sid.org. Visit www.sid.org/conf/sid2005/sid2005.html for more information.

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The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.