For Immediate Release
Contact: Michael Morgenthal
Phone: (212) 460-8090 ext 206
Fax: (212) 460-5460
E-mail: press@sid.org

Samsung's Lee, Philips' Hoskens, and National Semiconductor's Bories to Explore Future of Display Industry in SID 2005 Keynote Addresses

SAN JOSE, Calif., April 7 - The future of several vital segments of the display industry, including LCD televisions, mobile displays and display electronics, will be the subjects of the Keynote Addresses at the 2005 Society for Information Display (SID) International Symposium, Seminar and Exhibition in Boston this May.

Three of the world's preeminent display-industry executives - Samsung Electronics President and CEO Sang Wan Lee; Harold Hoskens, senior vice president and general manager for Philips Mobile Display Systems; and Jean-Louis Bories, senior vice president and general manager of the Display and Wireless Group for National Semiconductor Corp. - will deliver the Keynote Addresses on Tuesday, May 24 beginning at 8:30 a.m. Always one of the highlights of the SID Symposium and open to all attendees, the Keynote Addresses will mark the inception of the Technical Program at SID 2005, which for the first time has been expanded to four days, running from May 24 to Friday, May 27 at the Hynes Convention Center in Boston.

"The Keynote Addresses at SID collectively offer the best opportunity to address big-picture ideas involving electronic information displays," explained Dick McCartney, SID '05 General Chair. "These distinguished speakers will provide our attendees with unique, valuable perspectives on where the display industry has been and where it is headed."

Lee will deliver the first speech, entitled "The LCD Revolution: The Third Wave," following introductory remarks from SID President Shigeo Mikoshiba, McCartney and SID '05 Technical Program Chair Fan-Chen Luo. Lee will examine how LCD television will bring the third wave of growth to the display industry, eclipsing the previous two waves (LCD panels for notebook computers, and LCD monitors for desktop computers) and causing the greatest shift in how consumers view TV since color was introduced.

Next, in "A Global Perspective on the Future of Mobile Displays for Use in Cellular Telephones and a Growing Number of Emerging Applications," Hoskens will detail evolving environments of the home, on the move, and in public life, where displays make a major impact in the way we live and work. He will examine how the enormous growth in mobile phones will usher the next wave of change in mobile terminals for communications, information and entertainment, as display-centric functions such as the Internet, MMS, video clips, interactive gaming and GPS gain importance worldwide. He will address how TV will soon become real and mobile, what makes an ideal display, and explore the opportunities and innovations that will change the way world interacts.

Following Hoskens, Bories will detail how electronics is dictating trends in the display industry in his address, "From the Shadows to Center Stage: The Emergence of Electronics as the Dominant Arena for Display Innovation." He will explore the status of the display industry, the technical challenges, the stunning solutions and innovations that display electronics are delivering, and the landscape for displays and display electronics in the next decade. Finally, Bories will discuss the electronics solutions that will enable LCD technology to provide new levels of entertainment and be the leading technology in the television market, much as it has become in the notebook and monitor markets.

The Display of the Year Awards will be presented immediately following the Keynote Addresses, the first time that the industry's premier awards will be officially announced at SID. Award winners will highlight the features of their award-winning products.

In addition to the Keynote Addresses, the annual Luncheon will feature a presentation from Jonathan Winawer from the Massachusetts Institute of Technology Department of Brain & Cognitive Sciences, entitled "Is Seeing Believing? Illusions and Lightness Perception from Helmholtz to the 21st Century." The Luncheon will take place on Wednesday, May 25 in the Grand Ballroom of the Sheraton Boston Hotel.

Winawer's work in perception was recently featured on the cover of Nature Magazine. His talk will be on lightness perception and lightness illusions. Determining whether a surface is black, gray or white is one of the most basic aspects of visual awareness. Yet this problem turns out to be surprisingly difficult, so much so that even the best machine vision systems cannot do it effectively. How does the human visual system accomplish this so well? For more than a century, theorists have used illusions as a tool to infer how the visual system works. New lightness illusions, the largest reported to date, will be demonstrated and explained. These dramatic illusions will be used to help unravel one of the oldest problems in visual perception.

The 43rd SID International Symposium, Seminar and Exhibition will take place Sunday, May 22 through Friday, May 27, 2005 at the Hynes Convention Center in Boston. It is the premier international gathering of scientists, engineers, manufacturers and users in the field of electronic information displays. For exhibitor information, contact Kate Dickie, Exhibit Sales Manager, (212) 460-8090 ext. 215, e-mail: Kate@sid.org. For registration information, contact Ralph Nadell, Registrar, (212) 460-8090 ext. 203, e-mail: Ralph@sid.org. For press registration, contact Dian Mecca, (203) 853-7069, e-mail: dmecca@sid.org. Visit www.sid.org/conf/sid2005/sid2005.html for more information.

ABOUT SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.