SID - Society For Information Display

	For Immediate Release
Michael Morgenthal Phone: (212) 460-8090 ext 206 Fax: (212) 460-5460 E-mail: press@sid.org		Joan White Phone: (408) 957-9270 E-mail: moderator@vesa.org

Strong Support from Local Display Community
Leads ADEAC to Portland, Oregon, in October

SAN JOSE, Calif., March 18 - In an effort to support the strong display community in the Pacific Northwest, The Society for Information Display (SID) has decided to locate its second-annual Americas Display Engineering and Applications Conference (ADEAC) in Portland, Oregon, from Oct. 24-27, 2005.

Organized by SID and co-sponsored by the Video Electronics Standards Association (VESA), ADEAC is the premier event for practical, up-to-date display technology that addresses real applications and engineering issues for display products and end-user systems of interest to North American companies in fields such as avionics, communications, digital TV, dynamic signage, instrumentation, medical, point-of-purchase, and projection displays. The conference is designed to appeal to both current display practitioners and those who may not have much experience in the industry. Attendees will learn about the rapid changes in display technology, display electronics and components; the latest display interface standards established by VESA; procedures for selecting the appropriate display device for specific applications; and the integration of displays into cost-effective end-user systems.

"ADEAC is about the here and now of display technology," explained Stephen Atwood, SID's ADEAC Conference Chair. "Attendees will find practical, nuts-and-bolts solutions that will immediately help them develop products utilizing displays to meet the specific needs of end users. That is what makes ADEAC such a critical event for designers, developers, product managers, marketing directors, purchasing managers, and anyone else with an interest in display applications and technology."

Such characteristics made ADEAC attractive to the Oregon Economic and Community Development Department (OECDD) and the 16-company Oregon Display Systems Consortium. According to Amy Keiter, business development officer for the OECDD, the strong cluster of display-related companies in Oregon's "Silicon Forest" made Portland a natural fit to host ADEAC. The strong desire by members of the Display Consortium to participate in the conference helped seal the deal to bring ADEAC to Portland.

"Oregon's display industry has the critical mass to make ADEAC a vibrant and compelling event," Keiter added. "ADEAC will give our local display-related businesses a showcase for their technologies and talent, and will bolster our reputation as a locus of display technology."

VESA got involved in ADEAC 2005 after members of its board of directors noticed similarities between ADEAC and VESA's annual Display Interfaces conference. Discussions between VESA and ADEAC organizers led to an agreement to combine the two conferences under the ADEAC title for 2005.

"Combining the two events will allow display personnel to attend just one conference and get all the required information to develop a product," explained VESA Chair Ian Miller.

VESA is organizing one track and two seminars at ADEAC 2005. These will focus on standards regarding sectors like interfaces, remote adjustment of displays, plug-and-play, LCD modules, and mechanical mounting of flat-panel displays.

With the support of VESA and the Oregon Display Systems Consortium, organizers are confident that ADEAC 2005 will attract in excess of 500 attendees and as many as 60 exhibiting companies.

"Together, we can make a very powerful team bringing the best of applications and practical display technology together for our attendees," Atwood noted.

For ADEAC exhibitor information, contact Kate Dickie, Exhibit Sales Manager, (212) 460-8090 ext. 215, e-mail: Kate@sid.org. For registration information, contact Mark Goldfarb, (212) 460-8090 ext. 202, e-mail: mark@sid.org. For more information on ADEAC, visit www.sid.org/conf/adeac2005/adeac2005.html.

ABOUT SID
The Society for Information Display (SID) is the premier international professional society exclusively devoted to the advancement of electronic-display technology, manufacturing, and applications. Its international headquarters are located at 610 South Second Street, San Jose, CA 95112, U.S.A. Visit SID online at www.sid.org.

About VESA
The Video Electronics Standards Association is a worldwide organization with more than 120 member companies that promotes and develops timely, relevant, open display and display interface standards, ensuring interoperability, and encouraging innovation and market growth. For more information, visit www.vesa.org.