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Dian Mecca
Tel: (203) 853-7069
Fax: (203) 855-9769
email: dmecca@sid.org |
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SID 2004
Sizzles Along with Booming Display Industry
June 4 - The
excitement at the 2004 Society for Information Display
Symposium, Seminar and Exhibition (SID 2004), held at the
Washington State Convention & Trade Center in Seattle last
week, was based on much more than numbers, and the numbers were
excellent. Overall attendance was 6500, compared to 5600 in
2003, said Bill Klein of Palisades Convention Management, which
manages the event for SID. There were 230 exhibitors, compared
with 225 last year, Klein said, and those exhibitors rented 470
exhibit booths compared to 452 in 2003. The one-day SID Business
Conference drew 705 registrants compared to 404 last year, and
attendance at the technical symposium was up 20 percent. SID is
a major international display event and North America's largest
trade show and technical conference devoted to displays, display
products, display materials and components, and display
applications.
While SID's
numbers are up substantially, display sales are exploding.
Revenue from the sale of LCD panels for the four leading
applications is expected to be US $42.3 billion in 2004, up more
than 51 percent from 2003, said Barry Young, SVP and CFO for
market research firm DisplaySearch.
"Telling
evidence of the market's prosperity could be seen in the happy
faces and positive comments of the attendees and speakers, in
the bustling traffic on the show floor, in the generous
corporate sponsorship of events - and even in the copious supply
of free food, Starbuck's coffee, and bottled water," wrote
Sweta Dash, director of LCD and projection research at market
intelligence firm iSuppli/Stanford Resources. Prosperity also
funds research, and a record number of papers shared the results
of that research in the technical conference.
Joel Pollack, VP
of Sharp Microelectronics of America's Display Business Unit
said that the SID show was notable for customers coming into the
booth with an immediate need for displays for specific
applications.
SID highlighted
some notable trends: the profusion of large LCD panels for
television, the ever-increasing size of PDP panels, remarkable
technological innovation and increasing image quality in small
panels for cell phones and other mobile applications, the
showing of flexible displays that seem closer to
commercialization, the increasing activity of makers of
microcircuits for display applications, and the continually
growing importance of touch interfaces. There were even hints of
an LCoS resurgence, with impressive 1080-line prototypes from
Philips (on the floor) and Brillian (shown off the floor to
press and analysts). Samsung showed an impressive 17-inch UXGA
active-matrix OLED (AMOLED) prototype, while Philips showed a
13-inch polymer AMOLED fabricated with a 256-nozzle ink-jet
printer. The surprise of the show for many observers was a
front-projection screen from a Sony division that normally makes
recording media. The screen uses a thin-film stack to absorb
ambient illumination via destructive interference, but is tuned
to reflect light generated by a UHP lamp, according to Sony
personnel. The result was impressively high contrast in both
bright and dark ambients.
The next SID
Symposium will be held in Boston's Hynes Convention Center, May
22 to 27, 2005. For information, call Mark Goldfarb, Palisades
Convention Management, 411 Lafayette Street, 2nd Floor, New
York, NY 10003. Phone (212) 460-8090, ext. 202; fax (212)
460-5460; e-mail mgoldfarb@pcm411.com.
For information on exhibiting, call Exhibit Sales Manager Kate
Dickie at (212) 460-8090 ext. 215 or e-mail her at kdickie@pcm411.com.
The Society for
Information Display is an international society devoted to the
advancement of display technology, manufacturing, and
applications, with headquarters at 610 South Second Street, San
Jose, California 95112; website www.sid.org.
Calendar editors,
please note: The Society for Information Display 2005
International Symposium, Seminar, and Exhibition (SID 2005) will
take place May 22-27 at the John B. Hynes Veterans Memorial
Convention Center in Boston, Massachusetts. For registration
information contact Mark Goldfarb, Palisades Convention
Management, 411 Lafayette Street, 2nd Floor, New York, NY 10003.
Phone (212) 460-8090, ext. 202; fax (212) 460-5460; e-mail mgoldfarb@pcm411.com.
To exhibit, e-mail Kate Dickie at kdickie@pcm411.com.
