SID Press Relations Office • Operated by Nutmeg Consultants
SID PRESS
ADVISORY
Contact
Dian Mecca
Tel: (203) 853-7069
Fax: (203) 855-9769
email: dmecca@sid.org |
Not
written for publication
|
SID 2004:
Last-Minute Updates and Factoids as of 5/12/04
Come to SID
and learn whether LCD or PDP is winning the large, flat-screen
TV war; see the amazing new small displays for cell phones;
learn about the latest in on-panel integration; see the latest
3D displays; hear the newest displays with
"distributed-mode loudspeakers" on the display; and
attend the rapidly growing SID Display Business Conference.
SID 2004 - The
Society for Information Display's International Conference,
Symposium, and Exhibition - will be held May 23-28 at the
Washington State Convention & Trade Center, Seattle,
Washington. The Sheraton Seattle Hotel and Towers, which
is adjacent to the convention center, is the headquarters hotel.
The Press
Rooms are Rooms 603 and 602 in the convention center.
There will be phone, fax/printer, and Internet service. The
Press Room will be open Monday through Wednesday 9:00 am - 5:00
pm, and Thursday 9:00 am - 2:00 pm. Dian Mecca will be
supervising the press rooms and also taking care of you. All
Press Registrations will be taken care of in the Press Room. If
you are pre-registered and have received your press credentials
by mail, you can pick up your badge holder there; if you're not
pre-registered, Dian will register you.
The annual Press
Breakfast will be held Tuesday, May 25, in room West
A at the Sheraton Seattle at 7:00 am, just
prior to the Keynote Session and the opening of the exhibits. We
will feed you; provide a brief overview of current
display issues by Ken Werner (Nutmeg Consultants) and display
markets and market forecasts by Barry Young (DisplaySearch);
present a brief guide to events, product introductions,
and hot stories; and let you fire questions at our tableful
of industry experts, including Chris Chinnock (Insight
Media), Nikhil Balram (CTO, National Semiconductor), and Barry
Young. Please note that the Press Breakfast is a half hour
earlier this year because the keynote addresses are starting
earlier.
The Press
Breakfast will conclude in time for all of us to make the short
walk to Ballrooms E and B at the Convention Center for the Keynote
Session at 8:15 am. The keynotes are Peering into the
Future through the Looking Glass of Technology (Richard F.
Rashid, SVP, Microsoft Research); Picturing Tomorrow...New
Perspectives Enabled by New Technology (Johan van de Ven,
CTO, Philips Mobile Display Systems and Communications
Businesses), and TFT-LCD - Continuous Investment Drives
Exponential Growth (Dong-Hun Lee, EVP, Samsung Electronics
AMLCD Div.).
As of May 12,
registrations for the SID Display Business Conference -
held from 8:00 am to 6:00 pm on Monday in Ballroom E in
the Convention Center - are running 61 percent ahead of last
year (450 vs. 279 - final registration last year was a bit over
400). Conference organizer Elliott Schlam: "We believe
these numbers are due to the senior display-industry and
investment executives we attract to the business conference as
speakers, and the interactive character of the event. As a
result, people receive tremendous value from attending the
conference." For more information, go to http://www.sid.org/conf/sid2004/bcbroch.pdf.
Press get in free.
In a change from
past years, the SID/Information Display magazine Ninth
Annual Display of the Year Awards (DYA) will be presented
just following the Keynote Session at 10:15 am on Tuesday in
Ballrooms E and B in the Convention Center. You don't even have
to leave your chairs. Senior executives from LG.Philips LCD,
Mitsubishi Electric, Universal Display Corp. and PPG Industries,
Hitachi, Eastman Kodak, and NXT will be there to accept their
awards. Gold Award winners will make short presentations about
their products. Press get in free.
Merck KGaA
(Darmstadt) will spring for a Press Luncheon in Press
Room 602 at 12:45 pm on Tuesday, and Brillian
wants to buy you breakfast Wednesday at 8:15 am, also in Room
602. Merck is celebrating the 100th anniversary of
commercial liquid-crystal materials at SID, and is very
enthusiastic about the future. Brillian has evolved from
being an LCoS microdisplay company to a company that is building
complete, high-end rear-projection home-theater displays, with a
creative marketing plan.
Blocks of
15-minute press conferences will be held in Press Room
603 on Tuesday from 11:00 am to 12:15 pm, and
from 2:00 to 2:30 pm. The presenting companies (so far)
are National Semiconductor, NTERA Ltd., TLC International,
Fujitsu Components America, Royal Philips Electronics, 3M,
and SiPix. On Wednesday morning, NEMOPTIC
and iFire will present. Dian will make sure the
conferences run on schedule. A full and updated schedule will be
presented at the Tuesday Press Breakfast and will be available
in the Press Room.
Corning
Incorporated is sponsoring the Evening Panel Session,
"How Large Will AMLCD Manufacturing Go?", at 8:00
pm on Tuesday in the Convention Center's Ballroom E.
Chuck McLaughlin (McLaughlin Consulting Group) has licked the
wounds he acquired last year and is returning as moderator. He
will preside over a panel consisting of Robert Bachrach (AKT,
Inc.), Bruce Berkoff (LG.Philips LCD), Peter Bocko (Corning
Display Technologies), Won Kie Chang (Samsung Electronics), and
Takao Taguchi (Toppan Printing Company).
The festive Wednesday
Luncheon will feature a talk from computer graphics legend
Alvy Ray Smith entitled "Are We Really Here?" He will
look at what it takes to generate realistic images of virtual
people. The luncheon is sponsored by Samsung Semiconductor.
This year the cost of the luncheon is not included in your Press
Registration.
Show management
estimates there will be close to 500 exhibit booths at
SID 2004, which will be a new record. As usual, the SID Show
will be the largest show in North America devoted to display
technology, products, components, electronics, manufacturing,
and applications. Here's a small taste of what you'll see on the
show floor.
Sharp Corp.
will introduce three significant new small-display products,
including its Super Mobile Liquid Crystal Displays, which the
company describes as "an achievement in TV-like viewing
quality for small form factor displays"; and an impressive
2.6-inch VGA System LCD with 300 pixels per inch and 50-percent
aperture ratio. Sharp will also be showing its 45-inch LCD-TV
set, which should be available in North America this summer.
National
Semiconductor will unveil a new interface architecture and
chipset for LCD TVs that simplify the design of the intra-panel
interconnect, improve display performance, and enable smaller
bezels. Capable of delivering more than one billion colors to
the display, this new architecture is designed to drive large
panels up to 90 inches at resolutions up to 1920x1080.
Toshiba
America Electronic Components (TAEC) will exhibit a broad
array of new display technologies developed by Toshiba
Matsushita Display Technology Co. (TMD). The technologies
are outlined in an embargoed press release that many of you have
probably received, but since it's embargoed my lips are sealed.
Well, almost. Because it was described at IDW in Fukuoka last
December, I can probably say that one of the things in TAEC's
booth will be a color version of its exciting system-on-glass (SOG)
input display, a system that combines the functions of a display
and image-capture device.
Samsung
currently has the largest prototype displays in the world made
with PDP and LCD technologies. The PDP is an 80-inch; the LCD is
57 inches. The company will be exhibiting both of them, along
with other displays that are more likely to find a mass market
in the near term.
Eastman Kodak
will be showing its latest OLED displays, and they have also
expressed a strong interest in discussing their new developments
in flexible displays with members of the Press.
That leaves
another 230 or so exhibitors for you to explore on your own, but
we'll give you some additional tips and more details at the
Tuesday morning Press Breakfast. We look forward to seeing you
in Seattle.
Note: Press
Registrations at SID include all events except the Special Event
on Wednesday evening, which is a visit to the Museum of Flight
at Boeing Field sponsored by Merck KGaA, and the Wednesday
luncheon. Press Registrations are for accredited members of the
Press only. Analysts can obtain Analyst's Credentials, which
allow access to the Press Breakfast, all press conferences, and
the show floor. Contact Dian Mecca at dmecca@nutmegconsultants.com
or 203/853-7069 prior to Display Week, or in the Press Room on
site.
The Society for
Information Display is an international society devoted to the
advancement of display technology, manufacturing, and
applications, with headquarters at 610 South 2nd Street, San
Jose, California 95112. Website www.sid.org.
