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June 2005
news archive
SID 2005 "Best Buzz" Awards
Announced by Insight Media
by Steve Sechrist
June 9 - Today, Insight Media announced the
winners of its "Best Buzz" awards for the SID 2005
Symposium and Exhibition. The Best Buzz awards are selected by
polling Insight Media staff, analysts, press, and conference
attendees about what was new and exciting to them. They
reflect what people were talking about most at the show and
what we were asked most about. The awards do not necessarily
represent excellence in technical performance, but are a
reflection of the "buzz" or noise the products
created. The Best Buzz awards honors the "must-see"
products or technologies at the show. Top honors for
"Best Buzz" at SID 2005 go to:
Best Overall in Show
Samsung Electronics 40-inch
Active-matrix OLED Display
This 1280 x 800 WXGA OLED was the largest OLED TV ever
produced driven by an amorphous silicon (a-Si) active-matrix
backplane, enabling faster video response times with low power
consumption. It was manufactured on Samsung's
fourth-generation (4G) production line with a mother-glass
size of 730 x 920mm. Most impressive was that the new OLED
prototype combines all of the traditional features of emissive
OLED technology with the production infrastructure advantages
of standard a-Si techniques.
The prototype OLED panel features a maximum
screen luminance of 600 nits; a black-and-white contrast ratio
of 5000:1; and a color gamut of 80 percent. Samsung also said
the ultra-thin shape of the panels will allow TV set designers
to create televisions with a total thickness of 3 cm (1.2
inches) or less.
Best New Display Technology
Toshiba Matsushita Display Technology
Company's 32-inch WXGA LCD-TV using OCB Mode Low-temperature
p-Si TFT and Blinking Backlight
This 1366 x 768 wide-format LCD used a pseudo-impulse driving
method and backlight blinking to achieve a high performance
(less-than-5-ms response-time) display with over 600:1
contrast at 600 cd/m˛ luminance. The company said the panel
was the largest low-temperature p-Si shown in the US and is
currently being ramped for production in Japan as a premium
LCD-TV for the domestic market. There was a supporting paper
covering the technology at SID (Paper 9.3) presented by
Kazuhiro Nishiyama of TMD Japan.
Best Backlight Technology
Philips Research Multi-spectral
Backlight
Philips spectrum-sequential backlight
system for LCD panels reached a color gamut of 130 percent
using a modulation method on two different types of
hot-cathode florescent lamps providing the backlighting for a
six-primary-color display. Different phosphors in the lamps
resulted in different primaries, ensuring high good color
saturation.
Runner-up
Osram 82-inch LED Backlight Module
An 82-inch mercury-free and lead-free LED
backlight module capable of generating a color gamut that
exceeds NTSC requirements by 50 percent. The 10,000-nit module
uses 1120 (280 red, 560 green, and 280 blue) next-generation
OSRAM Golden DRAGON LEDs. It is 40 mm deep, consumes 1100
watts, and operates in a temperature range of -40 to +85
degrees. The backlight module was only mildly warm to the
touch after being on for a full day on the show floor.
Best 3D Technology
Philips 3D Solution including a
Passive 3D Lenticular LCD with IC3D Signal Processor and
Software
This "solution" really is one: It
consists of a 42-inch 3D LCD monitor (passive), an IC3D
display chip for 3D signal processing, and decoder software
for real-time rendering and interweaving of depth information
into 2D content to create a 3D image.
With this solution, the group has decoupled the 3D display
from the content with an autostereoscopic (no glasses) system.
The IC3D signal processor and software will visualize 3D data
sets or 2D content that is converted for 3D. Annoying viewing
zones were eliminated by angling the lenticular array - very
clever.
Coolest Technology
Polymer Vision (Philips) Rollable
displays
QVGA active-matrix rollable displays in two
prototype devices, a "roll-up e-reader" and the
"wrap e-reader" being positioned to OEMs as
information-content display accessories for cell phones. The
displays were based on an ultra-thin 25-micron plastic
substrate combined with flexible organic electronics to form
the active-matrix backplane.
With this technology, Polymer Vision has decoupled the display
size from device size, allowing much larger, text-intensive
displays to be incorporated in compact configurations.
Sales of Small and Medium Displays to
Reach $21 Billion in 2005
Austin, Texas, June 9 - Revenue from sales
of small and medium displays are projected to reach $21.3
billion in 2005, up 11 percent, according to the DisplaySearch
Q2 '05 Flash Small/Medium Shipment Report, which has just
been published. In Q1' 05, revenue for all small/medium
applications was $5.0 billion, which was up 17 percent
year-to-year and down only 4 percent quarter-to-quarter in
what is traditionally a poor quarter. Shipments were 294.7
million units, down 3 percent quarter-to-quarter and up 22
percent year-to-year.
Performance by application is shown in Table 1:
Table 1: Q1'05 Application Shipments,
Revenue and ASP
| Application |
Revenue
US($M) |
Shipments
(Millions) |
ASP
(US$) |
| Mobile Phones |
3,248.7 |
191.4 |
17.0 |
| Games |
406.1 |
12.3 |
33.0 |
| Digital Cameras |
317.7 |
20.2 |
15.7 |
| PDAs |
231.9 |
4.7 |
49.0 |
| Automotive |
229.9 |
2.7 |
84.2 |
| Subdisplays |
150.9 |
42.5 |
3.6 |
| DVD Players |
146.7 |
3.1 |
46.7 |
| MP3 Players |
94.3 |
9.9 |
9.5 |
| Video Cameras |
83.6 |
4.7 |
17.7 |
| Multifunction
Printers |
74.0 |
2.3 |
32.5 |
| Other |
59.0 |
0.7 |
86.7 |
| Total |
5,042.8 |
294.7 |
17.1 |
The report also reveals the display
production in shipments, revenue, and ASP (by application,
display technology, size, and resolution) for 38 of the panel
manufacturers operating in this market. Table 2 shows that the
leading supplier in terms of revenue over two quarters from
Q4'04 to Q1'05 was Sharp, with Sanyo Epson, TMDisplay, and
Samsung SDI showing strong performances.
Table 2: Small/Medium Revenue Share by
Supplier
| Supplier |
Q4'04 |
Q1'05 |
| Sharp |
18.0% |
18.2% |
| Sanyo Epson |
11.7% |
12.4% |
| TMDisplay |
8.8% |
9.4% |
| Samsung SDI |
10.0% |
8.7% |
| Samsung |
8.1% |
8.2% |
| Philips |
8.8% |
7.7% |
| Wintek |
4.3% |
4.3% |
| ST LCD |
4.4% |
4.1% |
| AUO |
3.2% |
3.8% |
| Hitachi |
3.4% |
2.9% |
| Others |
19.3% |
20.3% |
| Total |
100.0% |
100.0% |
Radiant Imaging and Nichia Partner to
Support LED Based Lighting Design
Duvall, Washington, June 3 - Radiant
Imaging and Nichia Corporation have announced a partnership
intended to support designers of LED-based lighting systems
for applications such as signage, display backlights,
automotive and aviation instrument panels, and traffic lights.
Specifically, Nichia has engaged Radiant
Imaging to fully characterize the output of their most popular
InGaAs LEDs by generating Radiant Source™ Models of these
products. Nichia will also purchase a number of ProSource®
software licenses from Radiant Imaging, along with the rights
to resell or redistribute them, together with the Radiant
Source™ Models of its products. Radiant Source™ Models are
highly accurate software models that fully characterize a
light source's angular and spatial luminance characteristics.
"LEDs are being used as the light
source in increasingly sophisticated and complex display and
illumination systems," notes Kevin Chittim, Radiant
Imaging Vice President of Marketing & Sales. "The use
of [computer models and design software] enables illumination
designers to successfully tackle these problems, produce
optimum designs, and also minimize time-to-market by
accurately modeling system behavior in software, rather than
having to rely on time-consuming prototype iterations,"
Chittim said.
Motorola Ventures Invests in Sonaptic,
Developer of 3D Sound Technology for Mobile Devices
Chicago, Illinois and High Wycombe, UK,
June 1 - Motorola, Inc. and Sonaptic Limited today jointly
announced that Motorola has made a strategic minority
investment in Sonaptic Limited. This forms part of the second
round of investment in one of the leading developers of
advanced audio technologies for the mobile device market.
Mobile devices incorporating the Sonaptic
3D Audio Engine creates an immersive, three-dimensional sound
environment that can be experienced using the embedded
speakers in portable devices or by using standard headphones,
a statement issued jointly be the two companies said. The
technology is suited to multiple applications including games,
user-interface enhancement, music, and ring tones. Sonaptic's
technology is portable and has been especially crafted for the
low-power, low-resource requirements of the mobile device
environment. It is ideally suited for use on mobile phones,
personal video and music players, PDAs, and gaming platforms,
both companies said.
"Our decision to invest in Sonaptic
was motivated by its world-class technology and the ability to
enhance the mobile end-user experience," said John
O'Donohue, managing director of Motorola Ventures EMEA.
"We also believe that Sonaptic will play a major role in
the next generation of mobile handsets."
In addition to Motorola, the round included
further investment from Pentech Ventures, and new investment
from ROHM Inc., the leading Japanese semiconductor component
manufacturer.
Sonaptic technology is based on more than
12 years of research by the company's founders, initially at
EMI Music's Research Laboratories in the 1990s. With
headquarters in High Wycombe, UK, and offices in Tokyo, Seoul,
and Austin, Texas, Sonaptic has signed customer agreements
that include the device manufacturers NEC, Fujitsu, and
Mitsubishi, and semiconductor vendors ROHM and Yamaha.
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