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LG.Philips LCD Adopts Silicon Image's Combined DVI Receiver and TCON

Sunnyvale, Calif., March 30 - Silicon Image, Inc. today announced that LG.Philips LCD Co. Ltd. has incorporated the new SiI™ 1257™Intelligent Panel Controller (IPC) into a "breakthrough" 20-inch wide-aspect-ratio panel. The SiI 1257 IPC supports Transition Minimized Differential Signaling (TMDS®) - the basis for the popular Digital Visual Interface (DVI) standard connecting PC hosts and digital display devices - directly on the LCD panel, enabling monitor manufacturers to lower their cost of components while realizing the benefits of pure-digital LCD monitor architectures, Silicon Image said.

The SiI 1257 IPC combines a DVI receiver with a timing controller (TCON), replacing two discrete parts. In addition, incorporating DVI functionality directly on the panel itself eliminates the need for extra conversions and image processing typically supported in analog monitors. As a result, a number of monitor controller functions required to support analog hosts - such as ADCs, scalers, and customized firmware - can also be eliminated.

Paul Lee, VP of monitor development at LG.Philips LCD, said, "Pure-digital LCD monitors are the standard architecture for some customers' LCD displays, and a TMDS-based panel is an ideal solution for cost-optimized, pure-digital LCD monitors."

Joseph Lee, Silicon Image product marketing manager for digital PC/display products, noted, "Not only is TMDS technology proliferating as an external monitor interface via DVI, but it…is also an excellent alternative to LVDS for the internal display interface, and the SiI 1257 addresses the industry need for a universal digital LCD interface capable of supporting both internal and external monitor applications…."

The SiI 1257 IPC is based on Silicon Image's latest-generation DVI receiver core found in the company's discrete SiI 1000 series receivers. This core supports the full single-link DVI bandwidth of 165 MHz for consistent performance on displays up to UXGA resolution.

Information: www.siliconimage.com.

Trident and Silicon Image Join to Accelerate HDMI Adoption

Sunnyvale, California, March 22 - Trident Technologies Inc, a subsidiary of Trident Microsystems, Inc., and Silicon Image today announced that they are collaborating to accelerate the adoption of the High-Definition Multimedia Interface™ (HDMI™) in mainstream digital TV segments. Trident will license HDMI technology from Silicon Image for future product integration, and the two companies will collaborate in the development, marketing, and sales of a mainstream, high-quality, video front-end device to be used in the advanced TV and digital TV market. This chip will combine the advanced video processing and interconnection technologies from both companies.

"The world's leading consumer electronic manufacturers have rapidly embraced HDMI and are implementing it across multiple system platforms," stated John LeMoncheck, vice president of Consumer Electronics Products, Silicon Image. "Building on this early momentum, there is a real opportunity to provide application-specific solutions to further accelerate the adoption of HDMI in mainstream digital TVs. We are excited to work with Trident...to co-develop a device integrating our proven PanelLink Cinema™ HDMI technology and Trident's proven image-processing technology."

Dr. Jung-Herng Chang, president of Trident Technologies: "By joining forces with Silicon Image, the industry pioneer and leader in HDMI, we can put the best of the breeds in video image processing technology and high-speed interconnection technology into a single chip to benefit all consumers."

Information: www.siliconimage.com, www.tridentmicro.com.

Two Ohio Companies to Develop Color Technology for Plasma-sphere™ Displays

Toledo, Ohio, March 23 - Two Ohio flat-panel-display companies, Imaging Systems Technology (IST) of Toledo and Extreme Photonix (eXp) of Cincinnati, have announced their joint development of full-color flexible plasma displays. IST will provide its proprietary plasma display technology, including Plasma-spheres, which can be used to make flexible plasma displays. eXp will provide its proprietary color conversion technology.

"IST is pleased to be working with eXp and anticipates this collaboration will greatly accelerate our color program," states IST president Carol A. Wedding. IST Plasma-spheres are hermetically sealed and require no TFT active-matrix, according to an IST announcement. The announcement went on to say that the technology is a feasible option for flexible and rollable displays. Since Plasma-sphere technology allows for fabrication of flexible plasma display panels, a roll-to-roll process is possible. Further development will focus on refining low-cost manufacturing processes, the company said.

Color materials developed under this venture also apply to other display technologies. Among these materials is eXp's novel color-converted inorganic/organic light-emitting display called Hybrid I/O™. Under the Hybrid I/O program, eXp seeks to combine the best qualities of both organic and inorganic displays, with anticipated improvement in life, luminance, and power consumption, said eXp President Dr. Andrew J. Steckl.

Both companies will be presenting these technologies at SID '04 in Seattle, May 23-28, 2004.

Information: www.teamist.com (IST), email: a.steckl@uc.edu (eXp).

LCD-TV Sales on a Roll During Holiday Season
by Sweta Dash

LCD-TVs were all the rage during the 2003 holiday season, but sales of the largest panels targeted at this market were lower than suppliers' expectations because of prohibitively high prices, analysts at iSuppli/Stanford Resources believe.

Boosted by a strong holiday season, worldwide sales of large-sized LCD-TV panels reached 4.3 million units in 2003. Pricing in the fourth quarter for the high-end 30-inch panels averaged between $1200 and $1300. LCD-TV system prices in the North American market in the fourth quarter came in at more than $3000, which was higher than expected. With consumers having a choice between $3000, 30-inch LCD-TVs or $3000, 42-inch plasma sets, most picked the product that delivered a larger screen size for the money. They did this despite the lower power consumption, longer lifetime, and higher pixel count of LCD-TVs compared to plasma sets.

iSuppli/Stanford Resources estimates that 18 percent of LCD-TV panels sold in the fourth quarter were 30 inches and larger, 72 percent were in the 15- to less-than-30-inch size range, and only 10 percent were from 10 to less than 15 inches in size. Despite disappointing sales of the 30-inch products, all of the suppliers of large-sized TFT-LCD panels now are focusing on TV applications. Most of them plan to allocate at least 5 to 10 percent of their 2004 manufacturing capacity to the TV market.

Accounting for all the planned production of LCD-TV panels in 2004 gives an available supply of about 10 million or more TV panels for the year. However, actual production in 2004 will depend greatly on end-user demand at the available price points. The announcement of four sixth-generation LCD fabs from Sharp, LG.Philips LCD, CPT, and AU Optronics-and one seventh generation fab from Samsung-will serve to reduce costs and boost availability of large-sized TV panels.

TV set suppliers now are offering very aggressive prices for products based on 30-inch panels, with some street prices already falling to $2500 or less this quarter. With increasing production, higher yields, and reduced costs, panel suppliers will be more willing to offer lower prices for their 30-inch products in 2004. These reduced panel prices, combined with improved supply management and the streamlining of distribution channels, will lead to even lower system prices in 2004.

In 2004, 20.8 percent of large-sized LCD-TV panels will be in the 30-inch and larger size range, while 75 percent will be in the 15-inch to less-than-30-inch segment, with most of the growth coming from the 22/23- and 26/27-inch sizes, iSuppli/Stanford Resources predicts. LCD panel suppliers are planning major capital expenditures to establish sixth-, seventh-, and higher-generation fabs, which will help reduce cost and increase efficiency, not only for the 30/32-inch size, but also for the 40/42-inch size further in the future.

New suppliers have jumped into the market, lured by higher profit margins and the potential for a large sales opportunity in the near future. TV makers increasingly are using Original Design Manufacturers (ODMs) to manufacture their products, following the highly successful model used by makers of notebook computers and PC monitors. This approach will help cut manufacturing costs. The decline in manufacturing costs has contributed to iSuppli/Stanford Resources' move to increase its outlying forecast for LCD-TV shipments to nearly 40 million units in 2008.

Sweta Dash is the director of LCD and projection research at iSuppli/Stanford Resources. More details on the LCD market can be found in her upcoming issue of LCD Tracker Q1 2004. E-mail s.dash@stanfordresources.com.

Brillian to use Zoran Digital-TV ICs in LCoS-based Projection HDTVs

Tempe, Arizona, March 1 - Brillian Corporation today announced it will use Zoran Corporation's Generation9 family of integrated DTV ICs, software, and development platforms in its new 720p, liquid-crystal-on-silicon (LCoS), Gen II high-definition televisions (HDTVs).

The highly integrated system-on-a-chip ICs allow Brillian to use a single video-processing platform in multiple products, and comply with both the FCC mandate to integrate ATSC capability in terrestrial televisions and the CE-NCTA's Plug-n-Play Unidirectional OpenCable requirements. Brillian will utilize Generation9 features such as copy protection, MPEG-II transport demultiplexing, video decompression, deinterlacing, and video post processing and graphics capabilities to support electronic program guide (EPG) and a rich user interface without the additional cost of a 3D graphics pipeline.

Brillian is using the Zoran chipset in a family of rear-projection HDTVs it is developing for OEM customers. "This strategic partnership with Zoran is the latest in a series of collaborative announcements we've made to showcase our strategy: We're leveraging our industry-first LCoS Gen II microdisplay technology in combination with complementary and best-in-class components, such as Zoran's single-chip DTV IC, to deliver a new generation of rear-projection HDTVs that will offer outstanding picture quality and value," said Vincent F. Sollitto, president and CEO of Brillian.

Information: www.brilliancorp.com, www.zoran.com.

 

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