John G. Cramer

2260 Homestead Ct. #103
Los Altos, CA 94024
Phone: (408) 807-6246
johngcramer@gmail.com

PROFILE

Seasoned information display marketing professional with strong business development skills:

• Demand Creation Focused
• Product Marketing/ Business Development/ & Sales of information displays
• 15 years display industry experience
• Brand Promotion & Publicity Expertise
• Product Strategy and roadmap experience
• Broad market knowledge

PROFESSIONAL EXPERIENCE

Product Marketing Manager, OLED Products, NAFTA Region 2005 - Present
OSRAM Opto Semiconductors, San Jose, CA

• Drove the business development of OSRAM's Pictiva OLED Product line in North America

  • Demand Creation: presenting product benefits to key customers to develop new projects
  • Training: Provided product training to North American Sales Reps and Distributors
  • Developed product sales collateral: Product Selection Guide, Demo Units, Reference Design Kit.
  • Authored articles and presented papers on using OLED displays.

• Exceeded budget plans for design wins (+13%) and order bookings (+35%) in 2006/2007.

Marketing & Business Development Manager 1999 - 2005
OPTREX AMERICA, INC, Plymouth, MI (Americas Flat Panel Display Sales & Marketing)

• Developed strategies, development plans & roadmaps for new standard LCD products
• Developed the corporate website from start to completion.

  • Online commerce integration with channel partners
  • Sales lead generation of 200 leads per month

• Managed 5 outsource vendors for marketing activities in the areas of website development, marketing communications, tradeshow support, demo unit design & production, and market research.
• Devised corporate strategies and budget for advertising, demo systems, trade shows and collateral
• Organized a successful national sales representative council
• Organized a national sales conference (10/01)

Sales Account Manager, Overseas Marketing & Sales Division 1992 - 1999
OPTREX CORPORATION, Tokyo, Japan (Manufacturer of Flat Panel Displays)

• Received Optrex President's Award for outstanding achievement for commercialization of Automotive STN technology
• Responsible for major accounts including Apple Computer, Compaq, Garmin, IBM, Intermec, Lowrance, NCR, Panasonic, Techsonic, and Texas Instruments.
• Increased annual sales responsibility fivefold ($35 Million in 1998, from $7 Million in 1992)

Tax Preparation Specialist 1990 - 1991
Deloitte & Touche, Tokyo, Japan

• Prepared individual income tax documents for employees of US companies working in Japan

ARTICLES

• Authored article "OLEDs Expand Presence in Mainstream Display Market" Nexus (4/07)
• Authored article "OLED Display Selection" Electronic Products, (2/07)
• Authored article "OLEDs on the Move" Appliance Design, (11/07)
• Authored article "Select the Right Display Technology" Portable Design, (2/04)
• Co-authored article "Choosing Displays for Industrial Apps " Electronic Products, (6/03)
• Authored article "New Life for Character LCDs" Electronic Component News, (4/03)
• Co-authored article "Instrument Cluster Design Trends" Automotive Engineering International, (12/01)
• Authored article "Specifying Displays for Wireless Apps" Electronic Products, (5/01)

EVENTS & INDUSTRY PRESENTATIONS

• Speaker, OLEDs 2006, "Overcoming Challenges with Competitive Technologies, Lifetime, and Sunlight Readability, (11/06)
• Speaker, Del Mar Electronics Show, "Discovering OLEDs", (4/06)
• Speaker, SID Vehicle Display 2005, "Recent Developments of PLED Displays for Automotive Applications" (10/05)
• Speaker, US Flat Panel Display Conference, "Automotive Display Requirements" (3/05)
• Speaker, Flat Information Display Conference, "Automotive Application Display Requirements " (11/4)
• Speaker, OLEDs 2004, "OLEDs for Automotive Applications, Breaking through the lifetime barrier" (11/04)
• Speaker, OLEDs 2003, "OLEDs for Automotive Applications" (11/03)
• Speaker, US Flat Panel Display Conference, "LCD Supplier Perspective on Mobile Phone" (3/03)
• Speaker, Flat Information Display Conference, "LCD Technology for Mobile" (12/01)
• Speaker, Wireless OEM Executive Summit "Wireless Graphic User Interface" (2/01)

EDUCATIONAL BACKGROUND

Master's Degree in International Business, Sophia University, Tokyo, Japan 1992
Intensive Course in Japanese, Center for Japanese Studies, Keio University, Tokyo, Japan 1991
Bachelor's Degree in Business Administration, University of Washington, Seattle, WA 1988
High School Diploma, J.F.Kennedy Schüle, (Bi-cultural German-American School), Berlin, Germany 1983

Continuing Education Seminars:

• "Value Selling Certification Workshop", ValueVision Associates, (2/06)
• "Management Skills", American Management Association (3/04)
• "Communications and Interpersonal Skills: A Seminar for Technical Professionals" American Management Association (2/04)
• "Time Management", American Management Association (1/04)
• "Strategies for Developing Effective Presentation Skills", American Management Association (1/04)
• "Excel 2000 - Tips Tricks & Macros", New Horizons Computer Learning Centers (1/04)
• "Competitive Strategy: How to develop winning marketing plans and breakthrough strategies", American Management Association (12/02).

Professional Societies: Member, Society of Information Display

Overseas Experience: Lived 11 years in Japan, 2 years in Germany. Frequent business trips to Asia.

Languages: Fluent spoken Japanese, understanding of German

References: Available upon request.