Press

PRESS & ANALYST REGISTRATION
For all press inquiries, including obtaining credentials for the SID's Display Week 2008 International Symposium, Seminar and exhibition, please contact:

Marie Labrie
Vice President
MCA Public Relations
650.968.8900, ext. 119
mlabrie@mcapr.com
www.mcapr.com

PRESS ROOM
The SID Press Rooms are located in Concourse Hall, room #153B/C and will be open Monday, May 19 through Thursday, May 22. Hours of operation are as follows:

DAY	PRESS ROOM HOURS
Monday, May 19	8 a.m. - 7 p.m.
Tuesday, May 20	7 a.m. - 6:30 p.m.
Wednesday, May 21	7 a.m. - 6 p.m.
Thursday, May 22	7 a.m. - 3 p.m.

SID's PR firm, MCA Public Relations, will be in the Press Room to handle any request you may have. The Press Room is where you can work on stories, pick up media kits on exhibiting companies, conduct interviews, or just rest your feet. The Press Room is also where the SID press breakfast (May 20, 7:00 a.m. - 7:45 a.m.); exhibitor press conferences, and company-sponsored media breakfasts and luncheons will occur. Exhibitors can drop off media kits in the Press Room starting Monday, May 19 at 8:00 a.m.

SID PRESS BREAKFAST
The annual Display Week Press Breakfast will take place Tuesday, May 20 from 7:00 a.m. to 7:45 a.m. in Press Room. Come enjoy a complimentary breakfast courtesy of SID while getting an overview of all elements of Display Week 2008. The press breakfast will end in time to ensure that you can make the morning keynotes that will kick of the 46th annual Display Week.

EXHIBITOR PRESS CONFERENCES
In addition to the Display Week Press Breakfast, there are a number of press conferences scheduled throughout the week. On Tuesday, May 20, 3M will sponsor a lunch, however, 3M’s news will be released that morning at the press breakfast. On Wednesday, May 21, a breakfast will be sponsored by Corning. Below is a day-by-day breakdown of those events (as of May 7). All press conferences will take place Tuesday (10:45 a.m. - 4:30 p.m.) and Wednesday (9:30 a.m. - 2:00 p.m.) in Concourse Hall, #153B.

TUESDAY, MAY 20

• New OLED Association, 10:45-11:00 a.m.
  Managing Director Barry Young will introduce the OLED Association, its charter member companies, and its board. He will outline how the association will work to further the development and widespread adoption of this important display and lighting technology.
  
• Uni-Pixel, 11:15-11:30 a.m.
  UniPixel's Chief Financial Officer, Jim Tassone, will provide an overview of the company's TMOS flat-panel display prototypes, which will debut at SID, marking the company's first public demonstration of the flat-panel display prototypes. UniPixel's next-generation color TMOS displays boast enhanced brightness, improved picture quality, low power consumption and flexible design in capabilities in comparison to other FPD technologies such as LCD and plasma-all while reducing costs. Moreover, TMOS' advantages over non-TMOS display alternatives provide UniPixel's partners with the opportunity to improve the performance of their systems, while reducing the manufacturing cost of their products using their existing production facilities.
  
• 3M-Sponsored Luncheon, 11:45 a.m.-1:15 p.m.
  3M's news will be released at the press breakfast. Its booth will showcase a 60-watt, 32-inch LCD TV and a Lenovo 19-inch, 20-watt monitor that uses only two CCFL bulbs. Each is optimized with Vikuiti brightness enhancement films. An unoptimized monitor will be shown next to the 20-watt version so visitors can see the difference. The unoptimized version requires four CCFL bulbs and 30 watts to deliver the same brightness. By recycling and reflecting light that would otherwise be wasted, Vikuiti optical films reduce the energy required to deliver a bright screen.
  
• DisplaySearch, 1:15-1:30 p.m.
  Paul Gagnon, DisplaySearch's Director of North America TV Market Research, will share the company's latest market research results and outlook.
  
• Dupont, 1:30-1:45 p.m.
  Recent announcements by many companies have shown the market interest and technical possibilities for AMOLEDs, but the potential manufacturing cost advantages of AMOLED displays over AMLCDs has not yet been realized due to the high costs of manufacturing using current vapor-deposition methods. William Feehery, global business director of DuPont OLEDs, will cover its solution processing technology that is being developed to address the manufacturing cost issues seen in the marketplace. He will also discuss Dupont’s newly announced strategic alliance with Dainippon Screen, one of the largest manufacturing equipment providers in the FPD industry. The alliance is also focused on reducing OLED production costs.
  
• Qualcomm MEMS Technologies, Inc., 1:45-2:00 p.m.
  
• Display Bank, 2:00-2:15 p.m.
  Executive Vice President of Display Bank, Kenny Kim, will discuss Sony's recent collaboration with Sharp; the controversy on if AMOLED can be the post-LCD; the next leaders of AMOLED; and the choices Korean display companies are going to have to make to succeed in the future.
  
• ZBD Displays, 2:30-2:45 p.m.
  ZBD Displays will discuss the latest addition to its range of e-paper displays, offering an expanded choice of sizes and the option of displaying promotional color. The first to employ ZBD's second-generation manufacturing method, designed for full-scale product roll out, the bistable LCD uses a patented nano-grating to achieve its paper-like display quality.
  
• The Applied Science and Technology Research Institute (ASTRI), 2:45-3:00 p.m.
  ASTRI's Dr. Enboa Wu, vice president and group director, Material and Packaging Technologies Group, will provide an overview on the company's technology.
  
• VertexLCD, 3:00-3:15 p.m.
  Jim Kennedy, vice president of sales/chief sales operator, will showcase VertexLCD's three new products that will be announced at SID this year. This includes "energy-saving" color TFT-LCD panels for POS monitor applications for the Green Initiative; proprietary NVIS displays that exceed MIL standards; and its pre-emptive "Adaptive Transflective" displays, which employ an LED backlight unit to provide the lowest power and highest brightness for greater viewability and lowest cost of operation.

WEDNESDAY, MAY 21

• Corning-Sponsored Breakfast, 7:45-9:30 a.m.
  Corning has built its leadership position in LCD by identifying existing and emerging technology needs of the market and translating those into powerful solutions that help shape the future of the industry. At the Corning SID media breakfast, the company will offer expert insight into the latest in display market trends and feature a number of emerging display technologies, including advanced display glass substrates, strengthened cover glass, green laser technology and silicon-on-glass technology. To register for the Corning event, contact Sara Ellis at 617-587-2884.
  
• Kent Displays, 10:00-10:15 a.m.
  In July 2008, Kent Displays will be installing the world's first roll-to-roll production line for the manufacture of flexible, plastic substrate LCDs-enabling the company to efficiently and rapidly produce large quantities of LCDs, rolls at a time.

Joel Domino, president of Kent Displays, will present additional information regarding the roll-to-roll manufacturing line and the associated products that will be enabled by this new line. Kent Displays' business model for marketing these products branded under the trademarked name REFLEX™ will also be discussed.

• Dialog Semiconductor, 10:15-10:30 a.m.
  Dialog Semiconductor's new SmartXtend™ technology will be making its debut at SID. The company will explain how this technology allows the main displays of many mobile devices-particularly those offering W-QVGA and QVGA resolution-to utilize passive matrix OLED displays rather than LCD or active-matrix OLEDs. Passive-matrix OLEDs are available at a much lower cost compared to active-matrix OLEDs while providing the same advantages in terms of video quality and performance.
  
• Leadis Technology, 10:45-11:00 a.m.
  Leadis Technology, Inc., a provider of analog and mixed signal semiconductor technology targeting the display market, will showcase a host of its newest LED display technologies at this year's Display Week. This includes a demo of the DBC demo kit with the Leadis LDS285 display driver and the LDS8866 LED driver; the VPW RGBW with PowerLite™ DBC/ALS demo board, along with the AMOLED MURA Correction Demo; and the Leadis PureTouch™ Family of low-power, capacitive-touch controller ICs for capacitive button, slider, and scroll applications.

DISPLAY WEEK LUNCHEON AND DISPLAY OF THE YEAR AWARDS
On Wednesday, May 21 at 12:00 p.m., the annual Display Week Luncheon will begin with a keynote from Andy Hendrickson, vice president of technology for Walt Disney Animation Studios. During this presentation, Hendrickson will delve into the evolution of display technology and the various display-related challenges and opportunities specific to the entertainment industry. In addition, the luncheon will feature the presentation of the 13th Annual SID Display of the Year Awards.

MISC. INFORMATION
Click here to access SID Press Releases
Click here to access Exhibitor News & Press Kits
Please review the SID Press and Analyst Registration Policy before registering.