M2: Leveraging Innovation: New Business Opportunities Supported by IP
John Cronin, IpCapital Group, Inc., Williston, VT, USA

Integrate sources of innovation with methods that maximize return on IP investments, such as enforcing rights, enhancing market position, expanding and protecting brand, licensing in/out, gaining transactional advantage for joint ventures or mergers/acquisitions, and improving advantage over competitors. Examples from the display industry will be used to illustrate these tactics.