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ADVANCE PROGRAM
BUSINESS CONFERENCE
MAY 21 and 22, 2007 (Monday and Tuesday)
LONG BEACH CONVENTION CENTER
LONG BEACH, CALIFORNIA, U.S.A.

Business Conference Chair
Sidney Rosenblatt, Universal Display Corporation, Ewing, NJ, U.S.A.

Monday, May 21 / 8:00 am - 5:00 pm / Terrace Theater
8:00 am	Registration and Coffee
8:45 am	Welcome - Larry Weber, President, SID
8:50 am	Introduction - Sidney Rosenblatt, Business Conference Organizer, Universal Display Corp.
9:00 am	Opening Address: Digital Home Media, Jim Sanduski, VP & GM Digital TV Solutions, Business Personal Systems Group, Hewlett-Packard Co. Jim will focus on the US market, and will provide insight into the rapidly changing TV landscape. The transition in the US from analog to digital and from CRT to flat panel/microdisplay. The television will become a gateway to connecting to the internet and to consumers' rapidly expanding collection of digital photos, videos and music stored on PCs and other digital devices within the home
9:30 am	Global TV Market Outlook, Ross Young, Founder and President of DisplaySearch, an NPD Co. Ross Young, founder and president of DisplaySearch, will discuss the latest global and regional TV results and outlook, paying particular attention to LCD vs. PDP competition. Both LCD and PDP TV shipments have soared, but who in the display supply chain is benefiting? In addition, he will discuss the technology and cost reduction roadmaps for both LCD and PDPs, current and future costs, prices and channel margins and HD household penetration.
10:00 am	Break
10:30 am	Cost-Reduction-Issue Techniques from a Quality-Control View, Jeffrey A. Hawthorne, President & Chief Executive Officer, Photon Dynamics The impact on the flat-panel-TV industry of systems that enable manufacturers to collect and analyze data from the production line and quickly diagnose and repair process-related defects, thereby allowing manufacturers to decrease material costs and improve throughput will be discussed.
11:00 am	Cost-Reduction Issues Facing the LCD Industry, Jun Souk, Executive Vice President, Samsung Electronics LCD The industry's revenue is growing rapidly but suffering from recent profit erosion. This presentation will examine the LCD industry's cost reduction effort in order to regain the profit share and to survive in the growing pressure from cost reduction.
11:30 am	Panel Discussion Moderator: Elliott Schlam, President, Elliott Schlam Associates The morning's presenters will summarize their impressions of the challenges and opportunities facing the exploding flat-panel-display market in an interactive discussion and Q&A with the audience
12:00 pm	Welcome from Luncheon Sponsor Dr. Peter L. Bocko, Division Vice President, Display Futures, Corning Incorporated
12:05 pm	Lunch
1:30 pm	The Status and Market Opportunities for Electronic Paper Displays, Jacques Noels, CEO, Nemoptic SA.
2:00 pm	The Impact of LED Backlighting, Michael C. Holt, President, Lumileds Lighting U.S. LLC High- and medium-power LEDs are transforming the science of image projection, the way that people interact with their visual media, and even the media themselves. From LED-based PC monitors and TVs to a new breed of "pocket imagers" for small groups, high-power LED technology is setting new standards for color reproduction and enable never-before-possible applications. The impact of LED backlight units on the growth of the TV market will be discussed.
2:30 pm	Analysis of Cost Competitiveness of Large FPD TV and Full-HD TV Prospects, Peter Kwon, CEO, Display Bank A comparison of cost competitiveness of large-sized (over 40 in.) LCD TV and PDP TV and a forecast cost trend for large FPD TV will be presented. A detailed analysis of the advantages between TFT-LCD and PDP manufacturers will be given. A discussion of the increased demand of full HDTV in the Northern American market and how this fact will influence the large-sized-TV market will be given.
3:00 pm	Break
3:30 pm	A Revolution in Display Technology: Enabling Next-Generation Wireless Communications, Dr. Jeffrey Sampsell, Vice President of Technology, QUALCOMM MEMS Technologies, Inc. The mobile phone is becoming a tool not only for voice communications, but also the most personal device for entertainment, computing, and information access. As consumers continue to actively use mobile devices for more hours per charge and for more graphically compelling applications, displays must evolve to be visible in a wider range of lighting conditions while using significantly less power. Current displays are not up to the task.
4:00 pm	OLEDs: A Broad Perspective on Their Market Potential Steve Abramson, President, Universal Display Corp. As OLED technology attempts to make headway in the market, what challenges and hurdles must be overcome in order for OLEDs to become a mainstream product? The material science and manufacturing issues as well as the ultimate industrial landscape will be discussed.
4:30 pm	Panel Discussion Moderator: Aris Silzars, President, Northlight Displays The afternoon's presenters will summarize their impressions of the challenges and opportunities facing the exploding flat-panel-display market in an interactive discussion and Q&A with the audience.
5:00 pm	Networking Reception
Tuesday, May 22 / 8:20 am - 2:00 pm / Terrace Theater
8:20 am	Technologies in the Cinema Industry and Their Impact on the Display Industry Jerry Pierce, Former Senior Vice President of Technology, Universal Pictures, Universal City, CA, U.S.A.
9:00 am	Are We There Yet? The End Game of Generations In Doo Kang, General Manager and Corporate Vice President, Display Business Group, AKT, Inc., an Applied Materials Co., Fremont, CA, U.S.A.
9:40 am	Displays in Automobile Applications Robert Isele, Manager, Digital Video Network Solutions, BMW, Munich, Germany
CONTINUATION OF BUSINESS CONFERENCE
10:30 am	Interaction of Display and Applications Markets Paul Semenza, Vice President, iSuppli Corp. The electronic display is fundamentally dependent upon the development and growth of applications markets. As a technology, displays can drive the development of such applications, but often at the price of profitability. With the increasing dominance of TFT-LCDs, the development of new applications is critical to the commercialization of new technologies. This talk will explore the interaction of display technologies and applications markets and will examine the prospects for emerging display technologies.
11:00 am	AMLCD Substrates: Trends in the LCD TV Era Peter L Bocko, Vice President, Display Futures, Corning Incorporated This presentation from arguably the largest and most successful infrastructure provider will discuss the four key themes that have characterized the history of AMLCD substrates and are expected to extend into the future fueled by continued evolution of the LCD-TV platform and emerging portable applications. First, the substrate-size innovations that have created capability for large-sized panels and are changing the TV landscape will extend to the practical 3-m limit. The invention of high-value aluminosilicates, culminating in EAGLE XGÔ for AMLCD-TV can be further expanded in innovative compositions optimized for the polysilicon and OLED platform. Capacity expansions will continue to deliver reliable supply aligned and paced with regional demand. Finally, progress against the so-called LCD legacy issues will drive increased attribute performance.
11:30 am	Bankers and Security Analysts Panel Moderator: Elliott Schlam, President, Elliott Schlam Associates Panelists active in flat-panel displays will present their perspectives on the capital markets, the industry, and its sectors in this audience interactive session.
12:00 pm	Panel Discussion Moderator: Elliott Schlam, President, Elliott Schlam Associates The morning's presenters will summarize their impressions of the challenges and opportunities facing the exploding flat-panel-display market in an interactive discussion and Q&A with the audience.
12:30 pm	Closing Remarks and Lunch Moderator: Sidney Rosenblatt, Business Conference Chair and Organizer