Program

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SID VEHICLES AND PHOTONS 2009
PROGRAM

October 15-16, 2009
Fairlane Center
University of Michigan at Dearborn
Dearborn, MI

 

THURSDAY, OCTOBER 15, 2009
8:00 - 9:00 am REGISTRATION AND REFRESHMENTS
9:00 am - 5:00 pm TABLETOP EXHIBITS OPEN
9:00 - 9:45 am Welcoming Remarks/Keynote Address
Steven Stringfellow, Symposium Co-Chair,
General Motors, Warren, MI
Ben DiCicco, Symposium Co-Chair,
Chrysler Automotive, Auburn Hills, MI
Mark Larry, Symposium Co-Chair,
Ford Motor Company, Dearborn, MI
TBD
9:45 - 10:15 am Refreshment Break (Tabletop Area)
SESSION 1: AUTOMOTIVE MARKET (10:15 am - 12:15 pm)

Co-Chairs: 

B. DiCicco, Chrysler Automotive, Auburn Hills, MI
M. Larry, Ford Motor Company, Dearborn, MI

10:15 - 10:45 am
1.1

INVITED ADDRESS
Diamonds in the Dirt: New Display Technologies and Opportunities for the Automotive Industry
M. Fihn, Veritas et Visus, Temple, TX

10:45 - 11:15 am
1.2

INVITED ADDRESS
Development of 200C Concept Car for 2009 NAIAS
S. Holmes, Chrysler Automotive, Auburn Hills, MI

11:15 - 11:45 am
1.3

INVITED ADDRESS
Small/Medium Displays Market and Supply Trends

V. Jakhanwal, iSuppli Corporation, Santa Clara, CA

11:45 am - 12:15 pm
1.4

INVITED ADDRESS
Vehicular Flat Panel Displays Technology and Trends

S. Pala, Denso International America, Southfield, MI

12:15 - 2:00 pm 

LUNCH (Tabletop Exhibits Open)
SESSION 2: APPLICATION ISSUES WITH VEHICULAR DISPLAYS AND LIGHTING  (2:00 - 3:40 pm)

Co-Chairs:

V. Birman, Continental Corporation, Auburn Hills, MI
J. Troxell, Consultant, Sterling Heights, MI

2:00 - 2:20 pm
2.1

Rear-View Virtual Image Displays
E. Buckley, L. Lacoste and D. Stindt, Light Blue Optics, Inc.
Colorado Springs, CO

2:20 - 2:40 pm
2.2

Angled Speedometer and Tachometer Pointer
V. Birman, G. Wang, D. Tollis and R. Struck, Continental Corporation,
Auburn Hills, MI

2:40 - 3:00 pm
2.3

Curved Display Technology for Automotive Applications
W.C. Yang, W.Y. Chien, M.S. Chen, and W.M. Huang,
AU Optronics Corporation, Hsinchu, Taiwan

3:00 - 3:20 pm
2.4

LCOS Microdisplays: A Roadmap to the Road
S. Krueger, HOLOEYE Systems, Inc. Carlsbad, CA

3:20 - 3:40 pm
2.5

Easy-to-Clean Surfaces for Mobile Devices
N. Shashidhar, Corning Incorporated, Corning, NY

3:40 - 4:00 pm

Refreshment Break (Tabletop Area)

4:00 - 5:30 pm

TUTORIAL
Automotive Touch Screen Technologies

G. Walker, NextWindow, Milpitas, CA
FRIDAY, OCTOBER 16, 2009

8:30 - 9:30 am

REGISTRATION AND REFRESHMENTS

9:00 am - 12:00 pm

TABLETOP EXHIBITS OPEN
SESSION 3: HUMAN-VEHICLE-INTERFACE (A.K.A. HMI) AND
SYSTEM SOLUTIONS (9:30 - 11:40 am)

Co-Chairs: 

V. Bhise, University of Michigan, Dearborn, MI
TBD

9:30 - 10:00 am
3.1

TUTORIAL
Implementing Touch Screen Displays in Automobiles: An Ergonomics Tutorial
V. Bhise, University of Michigan, Dearborn, MI
10:00 - 10:20 am 
3.2
Designing Human Machine Interfaces for Improved Fuel Economy
J. Greenberg, Ford Motor Company, Dearborn, MI
10:20 - 11:00 am Refreshment Break (Tabletop Area)
11:00 - 11:20 am 
3.3
A Historical Review of the Helmholtz-Kohlrausch Effect (including application in Automotive and Aviation industries)
R. Donofrio, Display Device Consultants LLC, Ann Arbor, MI
11:20 - 11:40 am
3.4
Evaluation of Perceived Depth of Image for Navigation
on Heads-up 3-D Display Using Simulated View

K. Uehira and M. Suzuki, Kanagawa Institute of Technology, Japan
11:40 am - 1:00 pm LUNCH (Pizza and drinks)
SESSION 4: PANEL DISCUSSION - TOUCH SCREENS AND AUTOMOTIVE CHALLENGES (TECHNOLOGY AND HUMAN FACTORS ISSUES)
(1:00 - 2:30 pm)

Co-Moderators:

S. Stringfellow, General Motors, Warren, MI
S. Pala, Denso International America, Southfield, MI

Participants:

Touch Screen Manufacturers
(Resistive, Capacitive, ProCap, and IR Technology)
Automotive OEMs
System Integrators